Cisco’s 4 Minutes of Fame

Every business needs “a hook,” especially when it comes to communicating ideas. In this recent Bloomberg BusinessWeek column, we take a look at two successful messaging and branding campaigns on both coasts. Read the entire column here and please let us...

Guy Kawasaki’s Presentation Advice

Alltop co-founder and former Macintosh evangelist, Guy Kawasaki, was profiled in The New York Times. While the interview focused on Kawasaki’s management philosphy, hiring practices and his experience in business, he did reveal a few gems that any speaker,...