Apple Elevates Steve Jobs’ Spiritual Partner

Jonathan Ive can look at a sunflower and see a computer. That’s why I’m excited to hear that Apple has given more responsibility to its chief designer. The announcement takes place in the context of a major executive shakeup. This week Apple announced that Scott...

Apple Retail Stores and the ‘Buying Brain’

Apple Inc. not only builds some of the most elegant products in the world, but it also masterfully uses technology to enhance the customer experience in its stores. Apple Stores provide three key lessons that business owners in any industry can benefit from. These...

2013: The Year of the Customer Experience

2013 will be is the year of the customer experience. Brands that create a better experience for their customers will stand a better chance of growing market share. Successful brand managers and recruiters realize, however, that the experience begins with the right...