A Trendy Silicon Valley Buzzword Offers A Valuable Lesson In Effective Communication

According to one analysis, tech company executives have used the word “moat” 89 times in earnings calls and financial presentations over the past year. The trend appears to be tied back to Warren Buffett’s choice of the metaphor as a stock picking analogy. Buffett said he looks for companies that have a strong protection against competitors, “like an economic castle.”

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The Irresistible Appeal of Rags-to-Riches Stories

Social psychology explains why we never grow tired of hearing about an entrepreneurs’ rise from poverty. In Pour Your Heart Into It, Starbucks executive chairman Howard Schultz wrote, “The more uninspiring your origins, the more likely you are to use your... read more

Prepare For A Job Interview, The Way CEOs Rehearse For The Media

Facing the camera on CNBC or sitting across from reporters at The Wall Street Journal can be intimidating for even the most seasoned business leaders. The methods used to coach executives for high-stakes media appearances can easily be adapted to a job interview because the goal is the same — to inspire confidence and to persuade your audience to buy in to your vision.

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7 Top VCs Say These Communication Skills Will Set You Apart

The New York Times and CB Insights partnered this week to publish a list of the top 20 “winningest” venture capitalists in the world. I’ve personally interviewed some of the investors who made the New York Times list and I’ve followed the others. Seven of the top 20 have made notable remarks on the role that communication skills play in a startup or brand’s ultimate success.

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This Soft Skill Makes You More Persuasive And There Is Data to Prove It

Storytelling in business presentations is more likely to move audiences to action.

Thanks to advances in neuroscience, brain scans, and data-driven studies, we’ve learned more about persuasion in the past decade than we had ever known previously. We know what works and why it works, and we can prove it scientifically.

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The Key to Airbnb and Uber’s Competitive Edge

Successful entrepreneurs like Brian Chesky and Travis Kalanick are effective persuaders because the demands of the market require strong communication skills. An upstart, by definition, is a newly successful person who bucks the established way of doing things. Author... read more

The Answer to This Question May Transform Your Career

Transform your business by answering this empowering question Steve Jobs brought up in a famous keynote. At the conclusion of his last major public presentation, Steve Jobs paused and said, “It’s technology married with liberal arts, married with the... read more