Insanely Different Principles for Breakthrough Success

The 7 principles of success that Carmine Gallo reveals in The Innovation Secrets of Steve Jobs was the subject of a segment on the ABC News program 20/20 with Chris Cuomo and Deborah Roberts. Since then brands such as Disney,Tesla, BMW, AT&T, Microsoft and many others have adopted the principles which made Apple and its products iconic in the hearts and minds of consumers.

For Steve Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock our creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.

Learn to rethink your business, reinvent your products, and reimagine your vision of your success—the Steve Jobs way. Here’s what billionaires, entrepreneurs, and business leaders are saying about Carmine Gallo’s The Innovation Secrets of Steve Jobs.

NOW IN PAPERBACK—the “Think Different” approach to innovation based on the guiding principles and enduring legacy of Apple’s legendary CEO Steve Jobs.


Apple changed the world with the Mac and hasn’t stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.

MARC BENIOFF, chairman and CEO of and author of the national bestseller Behind the Cloud

An inspiring roadmap for anyone who wants to live a life of passion and purpose.

TONY HSIEH, author of Delivering Happiness and CEO of

Steve reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multibillion dollar ideas and turns them into multibillion dollar products that everyone loves and admires. The book is now an option. Buy it now, bank it tomorrow.

JEFFREY GITOMER, author of The Little Red Book of Selling

Innovation Articles

8 Innovation Secrets From Steve Jobs

8 Innovation Secrets From Steve Jobs Article Steve Jobs is one of those entrepreneurs who seems universally either loved or hated, but not many will argue with his ability to innovate in the technology product arena over the years. He was instrumental in creating...

read more

The Innovation Secrets of Steve Jobs Keynote Videos and Television Interviews


Happy readers.

The Innovation Secrets of Steve Jobs presents a very clear roadmap to follow in Jobs’ footsteps, showing how to be truly successful in your occupation.”

“Innovation Secrets of Steve Jobs is a must read, especially immediately after reading Jobs’ biography.”


“Your book [Innovation Secrets of Steve Jobs] was awesome, inspiring, and motivational.”

Georgette B.

“The “ultimate field guide to breakthrough success in business and in life””

Robert Morris

Amazon Vine Reviewer


“Gallo Makes Innovation Accessible for All – In Your Career, Your Calling, and Your Personal Life”

Thomas Loarie

Amazon Vine Reviewer


“Insanely Great. This book radically changed my perception about branding products, and life in general.”



The Innovation Secrets of Steve Jobs Overview

The Innovation Secrets of Steve Jobs Slideshare

Carmine Gallo at desk

Subscribe To Our Newsletter

"Thank you for being such an ardent, passionate and persistent advocate for the pursuit of excellence and for showing us the way."         - newsletter subscriber John Holstein

Sign up and receive, THE ONE THING YOU WANT YOUR AUDIENCE TO KNOW exclusive video and PDF. Let your transformation begin!

You have Successfully Subscribed!