Why Your Business Needs a Big Idea

To get ahead in 2011, business owners should articulate a goal that inspires their employees. Its success will hinge on its boldness and specificity, says Carmine Gallo. In 1961, President John F. Kennedy challenged the nation to reach an ambitious goal: land a man on...

Run More Effective Meetings

By making basics clear and emphasizing clear communication, you and your employees will get more accomplished and cut the time you spend discussing what you need to do My colleague Steve Spurgeon spent three decades in senior leadership positions at some of the...

To Unlock Creativity, Learn from Steve Jobs

The company name “Apple” fell from a tree, literally dropping right into Steve Jobs’s vision of what a computer should be: simple and approachable. Although Jobs had dropped out of Reed College in Portland, he returned to Oregon periodically to share...

Cisco’s 4 Minutes of Fame

Every business needs “a hook,” especially when it comes to communicating ideas. In this recent Bloomberg BusinessWeek column, we take a look at two successful messaging and branding campaigns on both coasts. Read the entire column here and please let us...

Sell More by Saying Less

In a world awash in information, it’s more important than ever to keep your presentations and business communications concise. In this BusinessWeek Column, communication skills coach Carmine Gallo outlines several areas where it pays to keep it short: blogs,...