Technical Communication Magazine Review

Technical Communication Magazine Review

Do you enjoy a great cup of coffee? Think of Starbucks. Do you realize that a driving force behind the success of Starbucks began in 1961 when a young father, Fred Schultz, broke his ankle while working as a diaper service deliveryman? His seven-year-old son, Howard,...
A useful and inspiring book

A useful and inspiring book

“Storytellers give us hope, and hope is a universal desire,” Carmine sums up. Effective storytelling requires continual internal dialogue as well as understanding the audience. Everyone has a number of back stories, which become active at different points of time. The...
“Thumbs up!”

“Thumbs up!”

“I really enjoyed this book. It was a powerful book to understand the history and the psychology of storytelling and why it can dramatically shift and change your business. Thumbs up!” Video Book Review by Mark Leruste watch...