Storytelling in business presentations is more likely to move audiences to action.
Thanks to advances in neuroscience, brain scans, and data-driven studies, we’ve learned more about persuasion in the past decade than we had ever known previously. We know what works and why it works, and we can prove it scientifically.

The data firm Quantified Communications has added to the growing body of evidence that storytelling plays a critical role in effective business presentations. Quantified Communications maintains a large database of written and spoken communication from Fortune 500 executives, TED speakers, political leaders, business professors, entrepreneurs, and others. Continue Reading