At Virgin and Nike, stories of the past inspire the innovations of the future.

Billionaire entrepreneur Sir Richard Branson is a big believer in the power of ideas to change the world, and an even bigger believer in the power of storytelling to draw out those ideas.

“The art of storytelling can be used to drive change,” says Branson. “Today, if you want to succeed as an entrepreneur, you also have to be a storyteller.” Continue reading