Sell Dreams, Not Products

Keynote Summary:
Sell Dreams, Not Products
“Steve Jobs did not sell computers; he built tools to unleash human potential,” says Carmine Gallo in his inspiring multimedia keynote. The ability to persuasively communicate ideas to help customers achieve their dreams is one of the greatest skills any leader or business professional can develop. As an internationally bestselling author (The Presentation Secrets of Steve Jobs, Talk Like TED, The Storyteller’s Secret) and communication coach for senior leaders at some of the world’s most admired brands (Accenture, Cisco, Walmart, Intel, Coca-Cola, Chevron, LinkedIn), Carmine reveals proven and actionable strategies to sell any product, motivate any team, and grow any brand. In this keynote, customized for each audience, Carmine shares the three components common of all inspiring product stories and explains how to use them to create compelling marketing messages, reimagine the customer experience, and develop irresistible sales pitches.

Key Points:

  • Communicate your ideas persuasively
  • 3 laws of effective communication
  • Ideas that catch on are wrapped in story
  • The one thing you want your audience to know
  • Bring numbers to life
  • Sell dreams, not products

Expected Results:
Participants will leave with proven and actionable strategies to sell any product, motivate any team, and grow any brand.


Carmine, your keynote was widely regarded as a highlight of the week. You were engaging and thoughtfully tailored the keynote to the audience. It was extremely valuable for all the partners.

Beth A.

Brunswick Group, Washington, DC

“Carmine was AWESOME! He exceed our expectations and our attendees are still talking about it!

Dawn S.

Program Manager, Keller Williams

Carmine, thanks for being a great collaborator in creating an inspiring experience for our people.

Lisa N.


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