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In
10 Simple Secrets of the World’s
Greatest Business Communicators
leading CEO’s, executives and experts reveal the
secrets behind their dazzling presentation and speaking
styles. Readers will discover how charismatic leaders like
Apple’s Steve Jobs, Cisco’s John Chambers,
Virgin’s Richard Branson, GE’s Jack Welch,
Starbucks’ Howard Schultz, Monster’s Jeff Taylor,
Intuit’s Scott Cook, CNBC’s Suze Orman and
California Governor Arnold Schwarzenegger inspire their
audiences. Business leaders who granted first-person
interviews run companies valued at more than one-quarter of
a trillion dollars, manage half-a-million employees and
enjoy substantial personal wealth—several have a net worth
of more than one billion dollars. It’s a fun, fast-paced
read that will help business professionals grab more
customers, boost sales, and successfully articulate the
vision behind their service, product, company or cause. 10
Simple Secrets has been translated into over a dozen
languages and is widely available at all major bookstores
and online retailers. Among the extraordinary men and women
who were interviewed or profiled:
- Jack Welch (GE)
- Steve Jobs (Apple)
- Howard Schultz
(Starbucks)
- Arnold Schwarzenegger
(California Governor)
- John Chambers (Cisco
Systems)
- Scott Cook (Intuit)
- George Zimmer (Men’s
Wearhouse)
- Suze Orman (author)
- Carly Fiorina (former
HP CEO)
- James Citrin (Spencer
Stuart)
- Jeff Taylor (Monster.com)
- Marc Benioff
(Salesforce.com)
- Rudy Giuliani (former
NY City Mayor)
- Colin Powell (former
U.S Secretary of State)
- John Maxwell (author)
- Scott Adams (Dilbert)
- Leon Panetta (former
Clinton White House Chief of Staff)
- Richard Branson
(Virgin)
Praise for 10 Simple
Secrets:
“If
you want to inspire your audiences, read 10 Simple Secrets.
It will help corporate leaders communicate their values to
employees, customers or investors. Take your presentations
to the next level with Carmine as your coach.”
– Howard
Schultz, Chairman, Starbucks Coffee Company
"As a leader, you have to do more than promote your
brand. You have to live it! Carmine Gallo¹s engaging new
book will show managers and executives how to embody the
promise of their companies’ products and services, and get
people excited about their brand."
– Jeff Taylor, Founder
and Chief Monster, Monster.com
“If you think that Carmine Gallo’s 10 Simple Secrets is a
business communications manual, you are only partially
correct. Indeed, it offers more sound, expert, and
actionable communications advice than any other book of the
genre. But happily for readers at all levels of professional
life, this book is so much more. It shows how achieving
superior communications is a cornerstone of leadership
and success. The lessons are shared with colorful stories of
some of today’s most inspiring leaders. And don’t be fooled;
even if you think you’ve read all there is to read about
Arnold Schwarzenegger, Richard Branson, Howard Schultz,
Steve Jobs, and many more, Gallo has found brand new
material to bring to the party.”
– James M. Citrin, Senior Director, Spencer Stuart and
co-author, You’re in Charge-Now What?
“If you run a company or aspire to, this book is a must read
to understand how the CEO is the most effective tool in a
company's communication arsenal to differentiate itself with
customers, employees and investors." - Ron Ricci, Vice
President, Corporate Positioning, Cisco Systems
“I wish that 10 Simple Secrets had been available when I was
just starting as a real estate agent in New York. It would
have shaved years off my learning curve as a public speaker.
Carmine's book is a must read for service professionals,
CEOs, managers, or anyone who needs to persuade for a
living.” – Barbara Corcoran, founder, The Corcoran Group and
author of the national best-seller, Use What You’ve Got.
"A key part of success for leaders of big and small
organizations is the ability to clearly, and powerfully,
communicate goals and priorities. This is not about complex
business theory; it often comes down to the application of
simple techniques. 10 Simple Secrets lays out an easy to
follow roadmap that will allow executives at all levels to
be more effective by being better able to cut through the
clutter and deliver their most important messages" – Devin
Wenig, President, Customer Segments, Reuters
"A fast, fun read that's packed with practical advice and
empowering anecdotes to easily develop and strengthen
communication skills. Carmine Gallo's work is essential
reading for everyone in American business." – Tory Johnson,
CEO, Women for Hire
"A book that should be read by anyone who does public
presentations, no matter how expert. Gallo has collected
good, often forgotten advice and stitched it together into a
valuable resource. A keeper. Highly recommended." – John
Dvorak, columnist, PC Magazine, CBS Marketwatch
"10 Simple Secrets is direct, fascinating and very credible
- after all, these people are wildly successful!" -- Stuart
Varney, FOX News business journalist
"The book presents a very concise, to the point view of the
importance of communications as it contributes to business
success. Very well researched." – John Chen, CEO, Sybase
What readers are saying:
"This hands-on communication book is one of the best books
I have ever read personally, professionally, or
academically. I teach business classes such as leadership,
communications, and organizational development. Your book
will be referenced in every class I teach moving forward!"
-Terri Iacobucci, Northern Kentucky University
"This simple book can be skimmed easily to find out the 10
straightforward secrets of great presenters but Gallo's real
accomplishment is in sharing the insights of his podium role
models. We recommend the company Gallo keeps. If you want to
feel like an ace presenter, just imagine Colin Powell and
Rudolph Giuliani standing right off stage and whispering
suggestions to you about what to do next." -Rolf Dobelli
"As a business owner, I "present" all the time to prospective
clients. 10 Simple Secrets is the first book in its category
that contains stories, interviews and techniques that I can
put to use immediately. The interviews, revelations, tips,
and techniques are amazing. Best of all, it's fun and easy
to read. Electrifying your audiences really can be
"simple"-- with the right coach by your side!"
-Aaron Wheeler, owner, Oakville Capital
"This book changed my life. In a sea of business books that
skirt around the issues you need to know to give powerful
presentations, Carmine's book surfaces as a very dynamic,
well thought out, and helpful piece of work. If anywhere in
your business or personal life you ever have to give a
presentation for any reason, you should read this book."
-Eric Snow
"I purchased the book in search of some inspiration and
direction in order to prepare of an up coming presentation.
Not only did it help revise my presentation, the 10 Secrets
have dramatically re-shaped the way I address audiences and
conduct business. Refreshing insight and a fantastic
resource."
-Tim Cleary
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