For Readers of 10 Simple Secrets

10 Simple Secrets is meant to bring business communications into
the 21st century. Audiences are changing. Contemporary listeners are accustomed to PowerPoint presentations, the intimacy of talking heads on 24-hour cable news and MTV style videos. They demand speakers who are clear, concise and compelling – all wrapped in a visually appealing package. You don’t have to look at history for examples. Great communicators are all around us – and the Internet gives us immediate access to many of them. I believe you can learn something from each and every one of the individuals on this page simply by identifying and adopting the techniques—the Simple Secrets— by which they electrify their audiences. Watch the video clips, learn the techniques and take your rightful place among the world’s masters. And please share you success stories with me carmine@gallocommunications.com. Who knows, I might include
you in my next book!

-Carmine

 

Arnold Schwarzenegger: California’s Governor has mastered each of the 10 Simple Secrets: He’s passionate, inspirational, prepared, clear, and has commanding body language. Watch video clips
of Schwarzenegger’s speeches by visiting the media center of the Governor’s home-page

http://www.photos.gov.ca.gov/media_center.html
 

Steve Jobs: Fortunately for business professionals intent on improving their communication skills, there is plenty of video of the Apple CEO giving presentations to the Mac faithful. Jobs is a passionate storyteller whose exudes charisma. I’m glad I could help break down his techniques
for readers of 10 Simple Secrets. Watch video of Jobs by visiting the “Events” section of the
Apple Web site.

http://www.apple.com/quicktime/whatson/appleevents/

These particular video clips require the QuickTime video player but the basic player is a free and easy download.
 

John Chambers: I consider Cisco’s CEO one of the most electrifying communicators in corporate America today. His preparation before major presentations is second to none. But it’s his body language, delivery and clarity that have really left a powerful impression on me. To get a glimpse
of someone who has the total package—the 10 Simple Secrets—watch Chambers in action by visiting the Cisco news center.

http://newsroom.cisco.com/dlls/video_audio_archive/?all
 

Larry Ellison: The Oracle CEO is a magnificent speaker. Watch video clips of Ellison while paying special attention to his vocal delivery. It’s anything but monotone. He’s like a preacher – his voice rises and fall. He pauses. He speeds up. He slows down. Ellison grabs the attention of his audience and keeps them mesmerized. To watch Ellison at his best, visit his page on the Oracle Web site. Video of recent speeches are listed on the right.

http://www.oracle.com/corporate/lje_content.html
 

Suze Orman: Out of 650,000 financial planners in America, Suze Orman is #1. She’s one of the most popular authors of our time and she hosts her own show on CNBC. For a show schedule,
visit the Suze Orman page on the CNBC site.

Link: http://moneycentral.msn.com/content/CNBCTV/TV_Info/P18539.asp

Orman’s secret is simple. She’s passionate about her topic. I’ve interviewed Orman several times
on television and specifically for this book. Orman’s passion for her message is extraordinary.
 

Tony Blair: The British Prime Minister is one of the dazzling communicators of our time. From the way he writes for the ear, to the way he uses his voice and body language, to the clothes he wears, everything is meant to convey strong, confident and competent leadership. Check out
the many video clips of this master by visiting C-Span and typing in “Tony Blair” in the video
search box

Link: http://www.c-span.org/