“Is Steve Jobs a marketing genius or an innovation genius?” That’s the provocative question posed by TheStreet.com’s Gregg Greenburg about my new book, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success.
The answer has two parts. Steve Jobs is both and both are critical to success in any endeavor. You can have the greatest idea in the world, but if you can’t convince anybody, it doesn’t matter. So being able to communicate your story is an important component to selling your ideas successfully. But you still need to have a novel idea that moves society forward—the very essence of innovation.
Creativity is a topic we explore in chapters 6 and 7 of The Innovation Secrets of Steve Jobs. According to Steve Jobs, creativity is “connecting things.” In other words, Steve Jobs seeks out diverse experiences—whether it be studying calligraphy in college, visiting an ashram in India, or strolling the kitchen appliance aisle at Macy’s, Jobs finds inspiration for his products outside his industry.
The topic of creativity as well as several other success principles are discussed in this exclusive article for TheStreet.com. Enjoy!