“Storytellers give us hope, and hope is a universal desire,” Carmine sums up.

Effective storytelling requires continual internal dialogue as well as understanding the audience. Everyone has a number of back stories, which become active at different points of time. The story has to be able to convince yourself before it can convince others. “Craft a personal legend. If you can’t tell it, you can’t sell it,” advises Carmine. Read full review