How to Persuade Someone in 50 Words or Less
I don't play tennis, but I was captivated by a book about the tennis champion Maria Sharapova. I was sold on it after reading a 50-word pitch in The New York Times. When a reporter for the newspaper interviews an author, the last question is always the...
How To Prepare To Face Tough Questions Like High-Powered CEOs
According to the New York Times, the tech titans scheduled to testify today at a congressional antitrust subcommittee hearing have been preparing with their teams. The newspaper says Mark Zuckerberg’s legal firm has been working with him at his estate in Hawaii while...
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Three Ways To Make Virtual Meetings Less Tiring And More Engaging
The pandemic lockdowns put in place to fight the spread of the coronavirus have accelerated the already growing trend of holding virtual meetings. Millions of remote meetings and online interactions have provided Microsoft plenty of data to uncover the good and the...
3 Strategies To Unleash Your Creativity You Can Learn From Lin-Manuel Miranda
The Disney Plus film release of Hamilton, Lin-Manuel Miranda’s award-winning blockbuster, gives us an opportunity to analyze the creative spark that turned the project from an idea into a cultural phenomenon. According to LinkedIn, creativity is the number one...
These Easy Four Steps Will Help You Become A Better Speaker
Florida State psychology professor Anders Ericsson, a giant in the field of peak performance, passed away this month. Malcolm Gladwell brought Ericsson’s research to a larger audience in his book, Outliers. Many of us are familiar with the now-famous “10,000-hour...
The 2-Step Plan For A Successful Life Shared by Alphabet CEO Sundar Pichai
When Google CEO Sundar Pichai arrived in the United States 27 years ago, he could never have imagined that he'd be leading one of the most valuable companies in the world. Looking back, Pichai credits "a deep passion and an open mind" for his success. It's a two-step...
How To Present Like An Apple Exec
This week's Apple Worldwide Developers Conference was notable for its format (virtual) and its announcements (hundreds of new features covering the entire product line). The Apple keynote also had something for anyone creating and delivering a business presentation--a...
How Apple Was Able To Engage Viewers In Its First Virtual Event
The simplest way to keep an audience’s attention is to break a pattern. In other words, change it up. That’s exactly what Apple did in its first all-virtual presentation to kick off the 2020 WorldWide Developers Conference. Apple CEO, Tim Cook, walked onto the stage...
CEOs Become ‘Chief Empathy Officers’ In Response To Black Lives Matter Protests
It’s easy to meet anger with anger. It’s harder to meet anger with empathy, but the leaders who strive to understand how others feel will earn the admiration of their employees, customers, and the communities in which they do business. A closer look at statements made...
Who to Trust in a Crisis
Avoid listening to people with ‘chauffeur knowledge,’ advise billionaires Warren Buffett and Charlie Munger. A crisis presents an opportunity to learn new skills and develop new attitudes that will help you become a better leader. The coronavirus pandemic is...
How Andrew Cuomo Uses FDR’s Metaphors to Communicate in a Crisis
Every crisis is unique, but the model for communicating in a crisis follows a time-tested formula. Every crisis is unique, but the model for communicating in a crisis follows a time-tested formula. Leaders throughout history have used plain language to convince people...
A Leader’s Words Matter in a Crisis
“Words are the most important tool in a world where command-and-control leadership has given way to power by persuasion.” Carmine Gallo When New York Governor Andrew Cuomo announced that all nonessential workers should stay home to slow the spread of the novel...
4 Steps for Communicating Science like Dr. Anthony Fauci
The lead scientist during the coronavirus pandemic has a gift for translating science into everyday language According to Dr. Anthony Fauci’s wife, Christine Grady, his “enduring gift to society” is his ability to make complicated information easy for everyone to...
4 Easy Ways To Sharpen Your Public-Speaking Skills Without Leaving Home
The ongoing coronavirus crisis has confined many of us to our homes and has created a lot of uncertainty in our lives. But there is one thing I know for sure--it will eventually pass and you'll be right back out there building your career, pitching your idea, or...
Andrew Cuomo Adopts FDR’s Communication Style in Coronavirus Updates
Every crisis is unique, but the model for communicating in a crisis follows a time-tested formula. Leaders throughout history have used plain language to convince people to take massive action. In a press conference on Saturday, April 4, New York Governor Andrew Cuomo...
Marriott’s CEO Displayed Authentic Leadership In A Time Of Crisis
Marriott International CEO, Arne Sorenson, is an authentic leader and he proved it this week with the release of a 6-minute video to Marriott employees, shareholders, and customers. “This is what leadership sounds like,” one person said after watching the video on...
Andrew Cuomo: Leadership In A Time of Crisis
There’s a big difference between a person with a leadership title and a truly inspiring leader who brings out the best in us. In the battle to stop the spread of the novel coronavirus, New York Governor Andrew Cuomo is emerging as one of the leaders you’d like by your...
There Are Three Steps To Crafting A Winning Vision Statement. Just Ask The 49ers.
The San Francisco 49ers Are Heading to the Super Bowl Thanks in Part to a Tactic Learned in a Stanford Management Class There are three steps to crafting a winning vision statement. Just ask the 49ers. The day after the San Francisco 49ers won the 2020 NFC...
A Navy SEAL’s New Book Unveils A 4-Point Leadership Plan All Leaders Should Follow
Jocko Willink spent 20 years in the U.S. Navy SEALs, rising through the ranks to a become a highly decorated commander. In his new book, Leadership Strategy and Tactics, Willink has written a field manual for leaders in the business world. The book, published on...
Learn From NASA’s Newest Astronauts: Your Resume, Degree And Experience Are Only Part Of The Formula Required To Succeed
The new class of astronauts who NASA introduces on Friday are carrying some big hopes on their shoulders. They are the first astronauts to graduate under Artemis, a program that intends to land the first woman on the moon and the next man by 2024. The moon is a...
Bryan Stevenson And The Power Of Persuasion To Achieve ‘Just Mercy’
“You have to be persuasive when you're trying to change the world,” human rights attorney Bryan Stevenson said at an event to promote the movie Just Mercy, which opened nationwide this weekend. The movie is based on Stevenson’s bestselling memoir of the same name. It...
The ‘Rule of Three’ This A Quantum Physicist Uses To Simplify Complex Ideas
In its simplest definition, quantum physics studies the smallest things in the universe and seeks to explain how everything works—how the particles of nature interact. It gets much more complicated from there. That’s why I was intrigued by a recent article on the TED...
What It Takes to Give a Great Presentation
5 Simple Secrets of Great Presentations I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest...
Reach Your Goals In 2020 With This Easy Mental Hack
We really aren’t very good at forecasting the future, but one thing is predictable year after year—most people who set a New Year’s resolution will fail to keep it. Gyms bank on it. Gym owners know that most of the people who sign up for a membership in January will...
Country Star Tim McGraw Helps You Stick To Your Goals In The New Year With A Proven Psychological Strategy.
About 10 years ago, country music superstar Tim McGraw didn't like what he saw. McGraw and his daughter were at a movie when a trailer appeared for a film he had a small part in. McGraw saw himself magnified on a 30-foot screen. He was carrying 40 extra pounds and was...
Google’s New Ad Campaign Uses Storytelling To Bring Data To Life
Dave and Patti Fuller consider themselves simple New Hampshire farmers, but this month they’ve had more free advertising than they could ever pay for. The couple’s photo, taken in their maple syrup store, has been seen in the New York Times, the Wall Street...
Great Presentations Follow the Same Structure As Your Favorite Movies
Many successful writers of novels, blockbuster films and made-for-TV holiday movies follow a time-tested formula. It's called the three-act structure. The three-act formula has been entrenched in Hollywood for decades. Screenwriters tell me it's nearly impossible to...
Being Likable Goes a Long Way In Persuading Others
Years ago, I met a financial executive who had sold the first $100 million life insurance policy. When I asked how he did it, he said, "relationships." You don't "pitch" a $100 million policy, he told me. "If your client doesn't like you, you have no chance." ...