By CARMINE GALLO
Five Stars
The Communication Secrets to Get from Good to Great
Business Communications and Personal Success
Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field and every career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world.
Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable.
In FIVE STARS, Carmine Gallo, the bestselling author of Talk Like TED, argues that mastering Aristotle’s “ancient art of persuasion” will give you a competitive advantage. According to one survey, 94% of hiring managers say an employee with stronger communication skills has a better chance of being promoted to a leadership position than someone with more years of experience but weaker verbal skills.
Gallo has interviewed scholars and scientists, CEOs and billionaires, Navy SEALs, NASA astronauts, and leaders at companies like Google, Nike, and Airbnb to show first-hand how they use words to captivate, convey, and get buy-in for their ideas.
Mastering the art of persuasion is more relevant today than at any time in human history. No machine, software, or robot can replicate ideas. And at a time when ideas matter more than ever, those who can persuade, inspire, and ignite the imagination will be irreplaceable. FIVE STARS is your guide to gaining a competitive advantage in the knowledge economy.
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Best Selling Author
Carmine Gallo
Three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world’s most admired brands. A “communications guru,” according to Publishers Weekly, Gallo’s books have been translated into more than 40 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller’s Secret, and his latest book, Five Stars: The Communication Secrets to Get from Good to Great.
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Wall Street Journal Best Sellers
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Five Stars is your competitive edge in the age of automation.
Five Stars will teach you:
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The one skill billionaire Warren Buffett says will raise your value by 50 percent. |
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How to hook your audience with words that trigger a rush of neural activity. |
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Why 75 percent or more of your income may rely on your ability to sell your ideas. |
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Why a global consulting firm rejects 99 percent of all who apply and how the few get hired. |
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The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas. |
Five Star Leaders
JOHN CHAMBERS INTERVIEW
John Chambers former Cisco CEO and current CEO of JC2 Ventures talks about simplicity in communication and how it built the Cisco culture.
INTERVIEW WITH MORTEN HANSEN
Bestselling author and Berkeley Professor Morten Hansen, talks about why top performers are great persuaders.
INTERVIEW WITH RICHARD BRANSON
In a conversation with Virgin founder Richard Branson, Branson explains why the best ideas fit on a beer mat.
INTERVIEW WITH GEOFF RALSTON
Geoff Ralston, Partner at Y Combinator explains why storytelling is fundamental.
INTERVIEW WITH JOHN CHAMBERS
Legendary CEO John Chambers says Five Star persuasion is more important today than ever in business history.
INTERVIEW WITH DANIEL PINK
Bestselling author of To Sell Is Human and When, Daniel Pink says your #1 job is to sell your ideas.
INTERVIEW WITH STEVEN PINKER
Carmine speaks with famed Harvard psychologist and author, Steven Pinker on using narrative responsibly.
INTERVIEW WITH AVINASH KAUSHIK
Carmine speaks with Google evangelist Avinash Kaushik about Google’s passion for storytelling.
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94% of hiring managers say an employee with stronger communication skills has a better chance of being promoted to a leadership position than an employee with more years of experience but weaker verbal skills.
Other Books
The Storyteller’s Secret
From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.
Talk Like TED
The 9 Public-Speaking Secrets of the World’s Top Minds
Talk Like TED is a step-by-step guide makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.