Articles by Carmine Gallo
Culture is a narrative that starts at the top with leaders who share and reinforce the brand story every hour of every day.read more
Retired four-star Navy Admiral James Stavridis has 4,000 books in his home library. On one side of his business card his title reads: Dean, Fletcher School of Law and Diplomacy, Tufts University. On the other side, his favorite quote by Thomas Jefferson: “I cannot live without books.”read more
Facing the camera on CNBC or sitting across from reporters at The Wall Street Journal can be intimidating for even the most seasoned business leaders. The methods used to coach executives for high-stakes media appearances can easily be adapted to a job interview because the goal is the same — to inspire confidence and to persuade your audience to buy in to your vision.read more
The New York Times and CB Insights partnered this week to publish a list of the top 20 “winningest” venture capitalists in the world. I’ve personally interviewed some of the investors who made the New York Times list and I’ve followed the others. Seven of the top 20 have made notable remarks on the role that communication skills play in a startup or brand’s ultimate success.read more
Storytelling in business presentations is more likely to move audiences to action.
Thanks to advances in neuroscience, brain scans, and data-driven studies, we’ve learned more about persuasion in the past decade than we had ever known previously. We know what works and why it works, and we can prove it scientifically.read more
Companies with a strong mission and purpose have a competitive advantage. Storytelling can help you find the messages to inspire customers and employees.read more
Snapchat represents the intersection of communication, creativity and storytelling. So does its 35-minute IPO presentationread more
If you can’t get your point across in 18 minutes, keep editing your presentation until you can.read more
The world needs optimists like Bill and Melinda Gates, and it needs communicators like Melinda who bring us the stories behind the numbers.read more
After hearing about the passing of Hans Rosling, Melinda Gates wrote, “he used numbers to educate us, to entertain us, and to share his special brand of big-hearted, evidence-based optimism.”read more
“I had been terrified of public speaking. I couldn’t do it,” billionaire Warren Buffett admitted on an HBO documentary that chronicled his life. Buffett conquered his nerves by enrolling in a public speaking course. He knew that if he couldn’t speak in public, it would end his career.read more
Each and every day people around the world watch hundreds of millions of hours of video on YouTube. It’s a staggering statistic. One hour of new videos are uploaded to YouTube every second. People simply love video. It’s likely that the people watching your presentation love video, too. Are you capturing their attention?read more
What’s your signature story? Every person has one. Every company, startup or brand has one, too.read more
(Photo by Darren Hauck/Getty Images)
Words have the power to move us. Words have the power to inspire us. Words have the power to unite us. The great speechwriter, Peggy Noonan, once wrote, “When big, serious, thoughtful things must be said, then big, serious, thoughtful speeches must be given.” On Tuesday night President Barack Obama gave a big, thoughtful speech about serious things.
Under Armour CEO, Kevin Plank at CES 2017 (Photo: Patrick T. Fallon/Bloomberg)
“Every great brand is like a great story. Every great story is made up of chapters in a book,” Kevin Plank told an audience gathered at CES in Las Vegas. The billionaire chairman and CEO of sports retailer, Under Armour, delivered a keynote at the 2017 conference to show off his company’s new gadgets, including a smart-shoe and a line of sleepwear to help athletes recover after intense exercise.
Megyn Kelly became a star when she decided to leave a job and pursue a calling. This week the Fox News star announced that she’s jumping from Fox News to NBC, where Kelly will reportedly command one of the highest salaries in television news.read more
Billionaire Warren Buffett told business students that this is the most valuable skill they can learn.read more
If you’re a leader people look to you for guidance, wisdom and inspiration. And that means you need to see the world as it is and not as it is perceived by the majority of others. Read these three books and you’ll never complain about [almost] anything again.read more
An estimated 350 PowerPoint presentations are given every second around the world. How many are ‘boring’ is impossible to know, but as a communication advisor who watches presentations every week, I’ll make an educated guess—the majority of them.read more