Articles by Carmine Gallo

Thomas Jefferson And Three Keys To Persuasion

Thomas Jefferson would have been comfortable on Twitter. He would have been really good at writing short, provocative tweets that make people think differently.

Thomas Jefferson’s Declaration of Independence is the most persuasive document in American history. Its creation contains valuable lessons for any leader who wants to sell ideas more effectively.

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Learning To Sell Your Idea In 10 Minutes Is A Valuable Career Skill

Recently, I visited an elite class of military officers who will spend the next thirteen months training on the most sensitive—and challenging—national security issues of our time. One of my books on communication skills is required reading in the class because crafting and delivering a compelling presentation is a key skill they’ll have to learn. In fact, they learn to sell their ideas in ten minutes or less.

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Learn This Important Presentation Tip from Google’s CEO

Google CEO Sundar Pichai recently announced at the company’s 2017 developers conference that Google is “rethinking all our products” as it moves from a mobile-first world to an “A.I.-first” one. His presentation also reflected a rethinking of traditional presentation style.

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A Trendy Silicon Valley Buzzword Offers A Valuable Lesson In Effective Communication

According to one analysis, tech company executives have used the word “moat” 89 times in earnings calls and financial presentations over the past year. The trend appears to be tied back to Warren Buffett’s choice of the metaphor as a stock picking analogy. Buffett said he looks for companies that have a strong protection against competitors, “like an economic castle.”

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The Irresistible Appeal of Rags-to-Riches Stories

Social psychology explains why we never grow tired of hearing about an entrepreneurs’ rise from poverty. In Pour Your Heart Into It, Starbucks executive chairman Howard Schultz wrote, “The more uninspiring your origins, the more likely you are to use your... read more