Articles by Carmine Gallo
Build Trust in Science Using This Communication Method

Build Trust in Science Using This Communication Method

“People are dying because we can’t communicate in ways that allow us to understand one another. That sounds like an exaggeration, but I don't think it is.” The actor Alan Alda wrote that sentence three years ago, but it’s more relevant today than ever.  While most...

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The Legacy of Zappos Chief Tony Hsieh

The Legacy of Zappos Chief Tony Hsieh

It was never about the shoes; it was about the culture. That was the big lesson I took away from my first meeting with Tony Hsieh at Zappos headquarters a little over a decade ago. Like many others this weekend, I was shocked and saddened to hear that the man who...

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Sell Dreams, Not Products

Sell Dreams, Not Products

When Steve Jobs launched the first Apple retail store, he made a statement that has inspired Apple's messaging ever since. Jobs said, "People don't just want to buy personal computers; they want to know what they can do with them." Great communicators don't sell...

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Jeff Bezos Shares an Inspiring Origin Story

Jeff Bezos Shares an Inspiring Origin Story

All great stories have a structure. Skilled storytellers like Amazon’s Jeff Bezos follow the structure to keep their audiences engaged.  On Wednesday, Bezos joined other tech CEOs (Tim Cook, Sundar Pichai and Mark Zuckerberg) at a congressional hearing to answer very...

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Start a Successful Negotiation in 2 Words

Start a Successful Negotiation in 2 Words

Start a Successful Negotiation in 2 Words Great leaders build rapport, trust, and commitment If you run a business, your people are looking to you for guidance in a moment of crisis. Your words make an impression on your team, partners, and customers. According to a...

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5 Ways To Ask For Help And Get It

5 Ways To Ask For Help And Get It

During a crisis like the coronavirus pandemic, many of us are reluctant to ask for help in our daily lives or in the workplace. An editor for Time Magazine acknowledged the unexpected challenges she and her husband faced when he fell ill with Covid-19. She needed...

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How to Persuade Someone in 50 Words or Less

How to Persuade Someone in 50 Words or Less

I don't play tennis, but I was captivated by a book about the tennis champion Maria Sharapova. I was sold on it after reading a 50-word pitch in The New York Times. When a reporter for the newspaper interviews an author, the last question is always the...

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Business Insider Asks Carmine for his Recommended Reading List (premium subscription required) READ ARTICLE

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How To Present Like An Apple Exec

How To Present Like An Apple Exec

This week's Apple Worldwide Developers Conference was notable for its format (virtual) and its announcements (hundreds of new features covering the entire product line). The Apple keynote also had something for anyone creating and delivering a business presentation--a...

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Who to Trust in a Crisis

Who to Trust in a Crisis

Avoid listening to people with ‘chauffeur knowledge,’ advise billionaires Warren Buffett and Charlie Munger.   A crisis presents an opportunity to learn new skills and develop new attitudes that will help you become a better leader. The coronavirus pandemic is...

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A Leader’s Words Matter in a Crisis

A Leader’s Words Matter in a Crisis

“Words are the most important tool in a world where command-and-control leadership has given way to power by persuasion.” Carmine Gallo   When New York Governor Andrew Cuomo announced that all nonessential workers should stay home to slow the spread of the novel...

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Andrew Cuomo: Leadership In A Time of Crisis

Andrew Cuomo: Leadership In A Time of Crisis

There’s a big difference between a person with a leadership title and a truly inspiring leader who brings out the best in us. In the battle to stop the spread of the novel coronavirus, New York Governor Andrew Cuomo is emerging as one of the leaders you’d like by your...

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Reach Your Goals In 2020 With This Easy Mental Hack

Reach Your Goals In 2020 With This Easy Mental Hack

We really aren’t very good at forecasting the future, but one thing is predictable year after year—most people who set a New Year’s resolution will fail to keep it. Gyms bank on it. Gym owners know that most of the people who sign up for a membership in January will...

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Being Likable Goes a Long Way In Persuading Others

Being Likable Goes a Long Way In Persuading Others

Years ago, I met a financial executive who had sold the first $100 million life insurance policy. When I asked how he did it, he said, "relationships." You don't "pitch" a $100 million policy, he told me. "If your client doesn't like you, you have no chance."  ...

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