Thomas Jefferson And Three Keys To Persuasion

Thomas Jefferson would have been comfortable on Twitter. He would have been really good at writing short, provocative tweets that make people think differently.

Thomas Jefferson’s Declaration of Independence is the most persuasive document in American history. Its creation contains valuable lessons for any leader who wants to sell ideas more effectively.

read more

Alan Alda Explains The ‘Ice-Water Experiment’ And How Messages Stick

Alan Alda is a seven-time Emmy Award winner best known for playing Hawkeye Pierce in the classic television show, M*A*S*H. Alda’s interest in science led him to host the award-winning PBS series Scientific American Frontiers. Eleven years of interviewing scientists on the program convinced Alda that people with the best ideas are often terrible communicators.

read more

Learning To Sell Your Idea In 10 Minutes Is A Valuable Career Skill

Recently, I visited an elite class of military officers who will spend the next thirteen months training on the most sensitive—and challenging—national security issues of our time. One of my books on communication skills is required reading in the class because crafting and delivering a compelling presentation is a key skill they’ll have to learn. In fact, they learn to sell their ideas in ten minutes or less.

read more

Kevin Spacey’s Best Advice For Marketers

Kevin Spacey might not be a surprise host for the 2017 Tony Awards given his own Tony and Oscar award-winning performances, but his appearance as the keynote speaker at a marketing conference was somewhat of a surprise. Like any good actor Spacey knows his audience.

read more

JFK’s Sharp Editing Skills Help His Ideas Live On

One hundred years after John F. Kennedy’s birth and 56 years after he delivered one of the greatest speeches of the 20th century, we are still inspired by John F. Kennedy’s words. We remember JFK’s ideas because he was a good editor.

read more

Human Communication Skills Power IBM’s Watson Ads

Each and every day IBM’s Watson works alongside business professionals in 45 countries, analyzing volumes of data to make better decisions and to solve big problems. But ask the average person about Watson and they might recognize it as ‘the computer’ that beat two champions of the quiz show Jeopardy!

read more

A Trendy Silicon Valley Buzzword Offers A Valuable Lesson In Effective Communication

According to one analysis, tech company executives have used the word “moat” 89 times in earnings calls and financial presentations over the past year. The trend appears to be tied back to Warren Buffett’s choice of the metaphor as a stock picking analogy. Buffett said he looks for companies that have a strong protection against competitors, “like an economic castle.”

read more

Carmine Gallo storytelling keynote to largest CFO firm in America

Although few business professionals will take the stage at the 2017 international TED conference being held this week in Vancouver, it doesn’t mean you can’t learn a few tips from some of the world’s best speakers. However, do not confuse a TED Talk with a “TED-like” presentation.

read more

Prepare For A Job Interview, The Way CEOs Rehearse For The Media

Facing the camera on CNBC or sitting across from reporters at The Wall Street Journal can be intimidating for even the most seasoned business leaders. The methods used to coach executives for high-stakes media appearances can easily be adapted to a job interview because the goal is the same — to inspire confidence and to persuade your audience to buy in to your vision.

read more

7 Top VCs Say These Communication Skills Will Set You Apart

The New York Times and CB Insights partnered this week to publish a list of the top 20 “winningest” venture capitalists in the world. I’ve personally interviewed some of the investors who made the New York Times list and I’ve followed the others. Seven of the top 20 have made notable remarks on the role that communication skills play in a startup or brand’s ultimate success.

read more

Four Easy Tips On Using Video To Make Your Presentation Stand Out

Each and every day people around the world watch hundreds of millions of hours of video on YouTube. It’s a staggering statistic. One hour of new videos are uploaded to YouTube every second. People simply love video. It’s likely that the people watching your presentation love video, too. Are you capturing their attention?

read more

Barack Obama’s Final Speech: Five Valuable Lessons For Communicators

(Photo by Darren Hauck/Getty Images)
Words have the power to move us. Words have the power to inspire us. Words have the power to unite us. The great speechwriter, Peggy Noonan, once wrote, “When big, serious, thoughtful things must be said, then big, serious, thoughtful speeches must be given.” On Tuesday night President Barack Obama gave a big, thoughtful speech about serious things.

read more

3 Tips To Wow An Audience Like Under Armour’s Founder And Chief Storyteller

Under Armour CEO, Kevin Plank at CES 2017 (Photo: Patrick T. Fallon/Bloomberg)
“Every great brand is like a great story. Every great story is made up of chapters in a book,” Kevin Plank told an audience gathered at CES in Las Vegas. The billionaire chairman and CEO of sports retailer, Under Armour, delivered a keynote at the 2017 conference to show off his company’s new gadgets, including a smart-shoe and a line of sleepwear to help athletes recover after intense exercise.

read more

How Megyn Kelly Discovered Her ‘Zone Of Genius’

Megyn Kelly became a star when she decided to leave a job and pursue a calling. This week the Fox News star announced that she’s jumping from Fox News to NBC, where Kelly will reportedly command one of the highest salaries in television news.

read more

Three Books That Remind Us The ‘Golden Age’ Is Today

If you’re a leader people look to you for guidance, wisdom and inspiration. And that means you need to see the world as it is and not as it is perceived by the majority of others. Read these three books and you’ll never complain about [almost] anything again.

read more