Pep Talks Work According To Science

New scientific studies show that pep talks work. From the baseball field to the workplace, great leaders energize teams with their words. The Houston Astros provide the latest example. On November 1st, the Astros beat the Dodgers in game 7 to win the 2017...

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The Best Leaders Encourage Fearless Feedback

Recently, I was seated in a room at a U.S. Air Force base as a class of the best and brightest were listening to an instructor. He was making a provocative argument about a foreign adversary. When he concluded his presentation, the instructor didn’t ask...

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Richard Branson’s Best Tip For Anyone Pitching An Idea

If your pitch cannot pass the ‘Richard Test,’ billionaire entrepreneur Richard Branson isn’t interested in your idea. The Richard Test has two components. First, the pitch must be free of jargon. Second, the pitch must be short enough to fit on a drink...

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Four Proven Tips To Stay Creative After Labor Day

Did you have an epiphany on your vacation this summer? I've written some of my best articles in a beachside café, from a lounge chair at lake Tahoe and sitting poolside at a resort. Like most people I’m more creative when I’m out of the office. The further...

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Take These Three Steps To Craft Your Pitch Quickly

If you only had 24 hours to craft and deliver the pitch of your lifetime, what would you leave in and, more importantly, what would you leave out? To make the exercise even harder, you’ll have only 10 minutes to give the pitch. I met with a group of senior...

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The Interview Skill Guaranteed To Give You An Edge

If two job candidates have equal qualifications, which person is more likely to get the job? According to a new survey of HR and recruiting professionals, 63 percent of recruiters say they’d give the job to the person who has better “oral communication...

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Five Ways Leaders Use Storytelling To Inspire

Storytelling is not something we do; storytelling is who we are. About 400,000 years ago humans gained control of fire and began telling stories around a campfire. We haven’t changed much. Virgin Group founder Richard Branson likes to gather his team...

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This Human Trait Gives You An Edge In An Age Of Robots

In the information age you are only as valuable as your ideas. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. During a visit to the Silicon Valley headquarters...

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Thomas Jefferson And Three Keys To Persuasion

Thomas Jefferson would have been comfortable on Twitter. He would have been really good at writing short, provocative tweets that make people think differently.

Thomas Jefferson’s Declaration of Independence is the most persuasive document in American history. Its creation contains valuable lessons for any leader who wants to sell ideas more effectively.

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Alan Alda Explains The ‘Ice-Water Experiment’ And How Messages Stick

Alan Alda is a seven-time Emmy Award winner best known for playing Hawkeye Pierce in the classic television show, M*A*S*H. Alda’s interest in science led him to host the award-winning PBS series Scientific American Frontiers. Eleven years of interviewing scientists on the program convinced Alda that people with the best ideas are often terrible communicators.

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Learning To Sell Your Idea In 10 Minutes Is A Valuable Career Skill

Recently, I visited an elite class of military officers who will spend the next thirteen months training on the most sensitive—and challenging—national security issues of our time. One of my books on communication skills is required reading in the class because crafting and delivering a compelling presentation is a key skill they’ll have to learn. In fact, they learn to sell their ideas in ten minutes or less.

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Kevin Spacey’s Best Advice For Marketers

Kevin Spacey might not be a surprise host for the 2017 Tony Awards given his own Tony and Oscar award-winning performances, but his appearance as the keynote speaker at a marketing conference was somewhat of a surprise. Like any good actor Spacey knows his audience.

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