THE STORYTELLER'S SECRET
From TED Speakers To Business Legends,
Why Some Ideas Catch On And Others Don’t
In an age where robots and automation are displacing humans in nearly every function, one human skill remains irreplaceable: storytelling.
In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t (St. Martin’s Press), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today’s workforce and is helping brands change hearts and minds.
Carmine Gallo’s bestselling book is influencing global leaders at some of the world’s largest and most admired brands. It triggered Accenture to hire a Chief Storytelling Officer. Chief storytellers are now leading change at Google, SAP, Genentech, Microsoft, Unilever, and KPMG, among many others. If these brands leverage the power of story, shouldn’t you be?
Ideas that catch on are wrapped in story and each chapter of The Storyteller’s Secret is wrapped in the story of entrepreneurs (Richard Branson, Steve Jobs, Sheryl Sandberg, Sara Blakely), brands (Southwest, Virgin, Apple, Whole Foods), leaders (Joel Osteen, Howard Schultz, Bill Gates, Pope Francis) and TED Speakers (Bryan Stevenson, Bono, Ken Robinson, Sting) who use storytelling to drive change.
Stories inform, illuminate and inspire. Learn to share yours today.
Purchase The Storyteller’s Secret and receive The Companion Package including bonus videos and a 25-page workbook FREE! Just send proof of purchase to email@example.com.
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PRAISE FOR THE STORYTELLERS SECRET
AMY PURDY, world class snowboarder, motivational speaker, and television personality
VINOD KHOSLA, Founder, Khosla Ventures
JOEL OSTEEN, Pastor, Joel Osteen Ministries
Thank you @carminegallo for such a thoughtful gift. Only on Chapter 7 of The Storyteller’s Secret & it’s already changed my life.
DARREN HARDY, Publisher SUCCESS & NY Times bestselling author of The Entrepreneur Roller Coaster—Why Now is Time to #JoinTheRide
KENNETH E. TODOROV, Brigadier General, USAF (Ret)
LEWIS HOWES, author and podcast host of The School of Greatness
Storytellers On Storytelling
Interview with the Wharton School of Business. How storytelling can grow your business, brand and career. Full transcript of Carmine’s interview for the Wharton school of business.
An edited transcript of the conversation
Knowledge@Wharton: What was it that got you started on this path?
Carmine Gallo: I’ve been studying communication for 25 years, and I was a journalist. I was a CNN journalist for quite a while. Today, I still write for Forbes and Entrepreneur, and a bunch of other outlets. And I’ve appeared at Wharton and Stanford and other business schools as well.
And what I keep hearing — over the last few years especially — is this lament that many business students and business professionals cannot communicate as effectively as they should be communicating. But what does that mean, to be a better communicator? The word “storytelling” seems to be coming up time and time again. So I wrote The Storyteller’s Secret, not because it’s something that I thought was important, but because this is what I heard. READ MORE
ACCOLADES FOR THE STORYTELLERS SECRET
The Storyteller’s Secret named one of “the most significant” content marketing books of 2016. Read reviewContent Marketing Institute
Publisher’s Weekly, “the bible of the book business,” calls The Storyteller’s Secret an “infectious” and “indispensable guide” for readers with an idea to sell. Read full reviewPublisher's Weekly
This entertaining and informative overview of how famous storytellers build loyalty, sell products, and inspire others will appeal to general readers. Read full reviewLibrary Journal
The influential Kirkus Reviews calls Carmine Gallo a “motivational master.” The Storyteller’s Secret is full of “inspiring accounts of wonderful storytellers” who educate, motivate, launch movements and change the world. Read the full reviewKirkus Review
“This book was powerful because it captures the impact not only of the external stories we share–but also the importance of our own internal dialogue.”
Investor Relations professional
“I really enjoyed this book. It was a powerful book to understand the history and the psychology of storytelling and why it can dramatically shift and change your business. Thumbs up!”
view video review
“The Storyteller’s Secret was an amazing help for my presentation, especially the part on making a business presentation personal and emotional. It’s in my top 10 for 2016!”
Senior Business Manager,
“This book should be required reading for school, college, and university students who need to improve their communication skills, especially those preparing for a career in business.”
Amazon Vine Reviewer
“Finally making my way through this book on the reading list. As always @carminegallo keeps me turning pages! Great read. #TellBetterStories”
“If you are looking for an introduction to effective public speaking and storytelling, want to be re-inspired, or simply add some dazzle to your speaking skills, this book accomplishes all three. And using threes in your storytelling is one of the secrets in this book.”
Amazon Vine Reviewer
On a cold January day in 1961, Fred Schultz, a diaper delivery serviceman, fell on a sheet of ice and broke his hip and his ankle. Fred’s son, Howard, was seven years old and vividly remembers the accident.read more
Social media expert Andy Hill featured “The Storyteller’s Secret” in this list of 3 life-changing books. “I guarantee if you read this book you will learn how to communicate more effectively with your teams and your customers.”read more