THE STORYTELLER'S SECRET
From TED Speakers To Business Legends,
Why Some Ideas Catch On And Others Don’t
In an age where robots and automation are displacing humans in nearly every function, one human skill remains irreplaceable: storytelling.
In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t (St. Martin’s Press; Feb. 23, 2016), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections will become increasingly valued in tomorrow’s workplace.
With inspiring examples, Gallo show how storytelling leaders of such powerful brands as Apple, Virgin, and Southwest Airlines have attracted valuable talent and achieved admirable success by telling their stories well. In short, ideas and brands that catch on are wrapped in story.
In a book which is both exploratory and practical, Gallo features over 35 leaders and visionaries like Richard Branson, Bryan Stevenson, Joel Osteen, Steve Jobs, Sheryl Sandberg and others who create storytelling (and compelling stories) as important elements in their journeys.
Purchase The Storyteller’s Secret and receive The Companion Package including bonus videos and a 25-page workbook FREE! Just send proof of purchase to firstname.lastname@example.org.
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PRAISE FOR THE STORYTELLERS SECRET
AMY PURDY, world class snowboarder, motivational speaker, and television personality
VINOD KHOSLA, Founder, Khosla Ventures
DARREN HARDY, Publisher SUCCESS & NY Times bestselling author of The Entrepreneur Roller Coaster—Why Now is Time to #JoinTheRide
JOEL OSTEEN, Pastor, Joel Osteen Ministries
KENNETH E. TODOROV, Brigadier General, USAF (Ret)
LEWIS HOWES, author and podcast host of The School of Greatness
Storytelling In The News
Why Good Storytellers Are Happier in Life and in Love
Studies find the way people tell their own stories has an outsize effect on their life satisfaction
INDUSTRY ACCOLADES FOR THE STORYTELLERS SECRET
Publisher’s Weekly, “the bible of the book business,” calls The Storyteller’s Secret an “infectious” and “indispensable guide” for readers with an idea to sell. Read full reviewPublisher's Weekly
This entertaining and informative overview of how famous storytellers build loyalty, sell products, and inspire others will appeal to general readers. Read full reviewLibrary Journal
The influential Kirkus Reviews calls Carmine Gallo a “motivational master.” The Storyteller’s Secret is full of “inspiring accounts of wonderful storytellers” who educate, motivate, launch movements and change the world. Read the full reviewKirkus Review
“This book was powerful because it captures the impact not only of the external stories we share–but also the importance of our own internal dialogue.”
Investor Relations professional
“Carmine Gallo reminded me how important passion is in telling my story and that each of us has to figure out what makes our heart sing! A must-read for all of us that tell stories to persuade educate or motivate others.”
“Hi Carmine – You’ve done it again: The Storyteller’s Secret is well written, compelling, and spot on!
“This book should be required reading for school, college, and university students who need to improve their communication skills, especially those preparing for a career in business.”
Amazon Vine Reviewer
“I never realized the significance neuroscience can play in proving which stories work and why, until I read this book.”
“If you are looking for an introduction to effective public speaking and storytelling, want to be re-inspired, or simply add some dazzle to your speaking skills, this book accomplishes all three. And using threes in your storytelling is one of the secrets in this book.”
Amazon Vine Reviewer
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