THE STORYTELLER'S SECRET
From TED Speakers To Business Legends,
Why Some Ideas Catch On And Others Don’t
In an age where robots and automation are displacing humans in nearly every function, one human skill remains irreplaceable: storytelling.
In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t (St. Martin’s Press), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today’s workforce and is helping brands change hearts and minds.
Carmine Gallo’s bestselling book is influencing global leaders at some of the world’s largest and most admired brands. It triggered Accenture to hire a Chief Storytelling Officer. Chief storytellers are now leading change at Google, SAP, Genentech, Microsoft, Unilever, and KPMG, among many others. If these brands leverage the power of story, shouldn’t you be?
Ideas that catch on are wrapped in story and each chapter of The Storyteller’s Secret is wrapped in the story of entrepreneurs (Richard Branson, Steve Jobs, Sheryl Sandberg, Sara Blakely), brands (Southwest, Virgin, Apple, Whole Foods), leaders (Joel Osteen, Howard Schultz, Bill Gates, Pope Francis) and TED Speakers (Bryan Stevenson, Bono, Ken Robinson, Sting) who use storytelling to drive change.
Stories inform, illuminate and inspire. Learn to share yours today.
Purchase The Storyteller’s Secret and receive The Companion Package including bonus videos and a 25-page workbook FREE! Just send proof of purchase to firstname.lastname@example.org.
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PRAISE FOR THE STORYTELLERS SECRET
After I lost my legs I got a second chance at life. I learned that the only limits we have are the ones we place on ourselves. I started to ask myself the question, ‘If life were a book, and I was the author, how would the story go?’ In The Storyteller’s Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all.
AMY PURDY, world class snowboarder, motivational speaker, and television personality
Having facts on your side isn’t enough. You have to do storytelling. In The Storyteller’s Secret, Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience. We have very big problems to solve and we have entrepreneurs with great ideas, but knowing the science isn’t enough. Stories educate, inform, and ultimately inspire us to change the world.
VINOD KHOSLA, Founder, Khosla Ventures
Check out this great new inspiring book from our friend, Carmine Gallo. In, The Storyteller’s Secret, he features 35 men and women who move people with their words. Carmine mades the point that a leader cannot inspire other unless they listen to the calling that God placed in their hearts.
JOEL OSTEEN, Pastor, Joel Osteen Ministries
Via Twitter @blackthought (Tariq Trotter)
Thank you @carminegallo for such a thoughtful gift. Only on Chapter 7 of The Storyteller’s Secret & it’s already changed my life.
I believe your adversities are your advantage. Carmine Gallo shares this philosophy. In The Storyteller’s Secret, he shows us how overcoming challenges— tension over triumph— is the stuff by which great stories and great success are made.
DARREN HARDY, Publisher SUCCESS & NY Times bestselling author of The Entrepreneur Roller Coaster—Why Now is Time to #JoinTheRide
For years I’ve come to trust Carmine Gallo’s sage wisdom on learning to be a better communicator and I’ve made his book, Talk Like TED, required reading for my staff. I’m excited about The Storyteller’s Secret because in my business communication and leading teams to victory are most certainly related!
KENNETH E. TODOROV, Brigadier General, USAF (Ret)
I believe there are seeds of greatness in each and every one of us. In The Storyteller’s Secret, Carmine Gallo unlocks the techniques that have made some of the greatest entrepreneurs, speakers, and leaders of our time as great as they are. The chapters are filled with inspiring stories and specific tips that will help you elevate your personal brand, move your business forward and, quite possibly, change the world.
LEWIS HOWES, author and podcast host of The School of Greatness
Storytelling In The News
Why Good Storytellers Are Happier in Life and in Love
Studies find the way people tell their own stories has an outsize effect on their life satisfaction
INDUSTRY ACCOLADES FOR THE STORYTELLERS SECRET
Publisher’s Weekly, “the bible of the book business,” calls The Storyteller’s Secret an “infectious” and “indispensable guide” for readers with an idea to sell. Read full reviewPublisher's Weekly
This entertaining and informative overview of how famous storytellers build loyalty, sell products, and inspire others will appeal to general readers. Read full reviewLibrary Journal
The influential Kirkus Reviews calls Carmine Gallo a “motivational master.” The Storyteller’s Secret is full of “inspiring accounts of wonderful storytellers” who educate, motivate, launch movements and change the world. Read the full reviewKirkus Review
“This book was powerful because it captures the impact not only of the external stories we share–but also the importance of our own internal dialogue.”
Investor Relations professional
“Carmine Gallo reminded me how important passion is in telling my story and that each of us has to figure out what makes our heart sing! A must-read for all of us that tell stories to persuade educate or motivate others.”
“Hi Carmine – You’ve done it again: The Storyteller’s Secret is well written, compelling, and spot on!
“This book should be required reading for school, college, and university students who need to improve their communication skills, especially those preparing for a career in business.”
Amazon Vine Reviewer
“I never realized the significance neuroscience can play in proving which stories work and why, until I read this book.”
“If you are looking for an introduction to effective public speaking and storytelling, want to be re-inspired, or simply add some dazzle to your speaking skills, this book accomplishes all three. And using threes in your storytelling is one of the secrets in this book.”
Amazon Vine Reviewer