How Bono, Apple And LinkedIn Make Presentations Engaging And Memorable
An estimated 350 PowerPoint presentations are given every second around the world. How many are ‘boring’ is impossible to know, but as a communication advisor who watches presentations every week, I’ll make an educated guess—the majority of them.
These 5 Public Speaking Tips Will Make Your Next Pitch Sound Like A TED Talk
The most popular TED Talks share five qualities that any entrepreneur or speaker can — and should — adopt in their very next pitch or presentation.
10 Leadership Lessons From 2016’s Bestselling Nonfiction Books
Many of 2016’s bestselling nonfiction books can set you up for success in 2017.
How Starbucks CEO Howard Schultz Inspired Us To Dream Bigger
On a cold January day in 1961, Fred Schultz, a diaper delivery serviceman, fell on a sheet of ice and broke his hip and his ankle. Fred’s son, Howard, was seven years old and vividly remembers the accident.
How Successful Charities Leverage The Neuroscience Of Giving
In 1997 Phil Wall visited a children’s home in Johannesburg, South Africa and met a toddler named Zodwa. Her mother was suffering from HIV/Aids. For eight months Phil and his wife, Wendy, tried to adopt Zodwa. The process was ultimately unsuccessful, but it sparked...
Small Business: The Best (And Free) Customer Service Strategy You’re Not Using
Small businesses, now 28 million strong across America, face challenges exacerbated during the holiday season: seasonal hiring, tight labor markets, discount pricing, social media strategy, and small business Saturday marketing promotions. Often these issues take...
Airbnb’s Brian Chesky Leads A New Generation Of Brand Storytellers
Product launches and business presentations rarely impress me because they fail to reach minds and touch hearts. There are plenty of good communicators who can design a reasonably attractive PowerPoint slide and speak to it confidently. But leaders who can captivate...
How Steve Jobs And Bill Gates Inspired John Sculley To Pursue The ‘Noble Cause’
Former Apple CEO John Sculley reinforces the point that every major innovation or advance—every “Moonshot”— begins with a noble cause, a vision by the founders to make the world a better place.
The Metaphors That Played A Role In Trump’s Victory
Donald Trump didn’t repeat the mantra “Drain the Swamp” in his victory speech early Wednesday morning, but the metaphor may have played a small role in helping him to win the 2016 presidential election.
Hall Of Fame QB Steve Young On Leadership, Character And Conviction
Steve Young once left $4 million in uncashed salary checks in a nightstand next to his bed.
At the end of the 1989 NFL football season, the San Francisco 49ers beat the Denver Broncos 55 – 10 in Super Bowl XXIV. Joe Montana was named MVP and threw five touchdown passes. Montana’s backup, Steve Young, played the final four minutes.
Great Communicators From Steve Jobs To TED Speakers Are Made, Not Born
First, the bad news. There are no shortcuts on the path to becoming an exceptional public-speaker. Now, the good news. Anyone who puts in the work can radically improve their communication skills.
Why Campfires Spark Richard Branson’s Best Ideas
Virgin Group founder Richard Branson says the best ideas for taking his company into the future are found when he’s practicing the ancient custom of storytelling by a campfire. “Telling a story is one of the best ways we have of coming up with new ideas, and also of learning about each other and our world. It’s been happening since humans first inhabited the earth,” says Branson.
The Mental Habit That Turns Everyday People Into Extraordinary Speakers
As I sat next to Joel Osteen in the bleachers overlooking centerfield hours before one of his sold out stadium events, I asked the world-famous pastor if he had ever imagined himself speaking in front of 50,000 people. His answer may surprise you.
Google CEO Launches New Products With Remarkably Simple Words And Slides
Google chief executive Sundar Pichai is one of the smartest technologists on the planet, but he earns high marks for communicating extremely complex ideas in very simple terms.
Vin Scully’s Masterful Balance Of Stories And Statistics
Baseball is a game of stats. A cascade of numbers is presented as players approach the plate: strikeouts, saves, batting averages, runs batted in, and a dizzying array of ratios and percentages. But in a game of numbers, it’s a storyteller who is celebrated today....
The JW Marriott Brand Partners With Ballet Dancers To Gain A Competitive Edge
It’s no longer sufficient for any business to meet or even exceed expectations. By partnering with the Joffrey Ballet, the JW Marriott recognizes that customers are looking for an experience that stands apart.
5 Astonishingly Effective Ways This Healthcare Leader Is Reinventing The Hospital Experience
Employees in nearly every organization want to feel as though they are part of something remarkable. The program C.I. CARE is one of the most effective communication techniques devised to train employees to offer exceptional service to every patient (or customer) every time.
Working For Steve Jobs And Johnny Cash Taught This Leader Two Valuable Communication Secrets
Carmine Gallo interviews Cameron Craig, Senior Global Communications Director for Polycom. Having worked for Johnny Cash and Steve Jobs, he tells Carmine what the two had in common.
This Five-Star Hotel Builds Fantastically Loyal Customers With Seven Memorable Techniques
At the Sanctuary Hotel in South Carolina’s Kiawah Island, a focus on the soft skills makes all the difference. It’s one of only 154 hotels in the world awarded Five-Stars by the Forbes Travel Guide. But, as I discovered on a business visit this summer, it stands out...
Fifteen Minutes Can Launch A Movement And A Business
“How long should my presentation be?” It’s one of the most common presentation questions I’m asked by sales and marketing professionals as well as CEOs and business leaders. I won’t offer the “right” answer, but I’ll give you a good one. There are few right answers...
Why You Should Dress 25% Better Than Everyone In The Office
The actor Matt Damon appeared on The Tonight Show a few weeks ago to promote a new movie. He wore a nicely tailored dark suit, vest, and tie. For another interview earlier the same day, Damon dressed more casually in a V-neck sweater. Damon dresses appropriately for...
Ten Reasons Why The Apple Store Was Never A ‘Store’
When you touch hearts, profits follow. In this Forbes column Carmine explains why the Apple Store was never a ‘store.’Read article on Forbes.com. Apple opened its first retail locations in 2001 and did not hire cashiers. It hired concierges instead. Think about it....
The Simple, Proven Technique That Instantly Boosts A Product’s Value
I returned to my journalism class at Northwestern University empty-handed. My instructor had assigned a small event to cover and I was quite bored. I left early and told him, “There was no story.” “There’s always a story, Gallo!” he yelled, loud enough for the rest of...
The Simple, Proven Technique That Instantly Boosts A Product’s Value
VIDEO: How To Triple A Product’s Value In Under 2 Minutes returned to my journalism class at Northwestern University empty-handed. My instructor had assigned a small event to cover and I was quite bored. I left early and told him, “There was no story.” “There’s always...
The Tony Robbins Interview: How ‘Raw Communication’ Changed My Life
“The number one reason people are ineffective speakers is because they’re focused on themselves. If you’re focused on yourself, then you can’t possibly connect with the audience,” Tony Robbins told me in a recent interview to discuss the new Netflix Original film,...
The Joe Biden Speech: Passion And Presence
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Dollar Shave Club VC: How An Improv Comic Schooled A 115-Year-Old Brand
When the announcement was made that Unilever would buy the Dollar Shave Club for $1 billion, experts cited the Southern California startup as yet another example of a business coming up with new ways of selling to consumers, without the overhead of bricks-and-mortar....
Five Techniques That Made Michelle Obama’s Speech Emotionally Appealing
Michelle Obama’s speech at the Democratic National Convention is earning high marks for its “emotion.” The word—“emotional”—appears in about half a million links to articles about the speech. There are several ways that speakers can incorporate emotion into their...
The 3-Part Formula For A Winning Sales Pitch
VIDEO: Hit Movies And Winning Sales Pitches Follow The Same Formula If you’ve found yourself singing along to Taylor Swift’s “Shake It Off,” then you’ve been attracted by a formula. Hit pop songwriters follow a formula called track-and-hook that make songs almost...
Why Storytellers Are Attractive In Life And Business
In the last ten years neuroscientists have learned more about storytelling than we’ve known since our ancestors drew story pictures on cave walls. We know what stories work, how they work and we can prove it. As the House of Cards actor Kevin Spacey once told an...