5 Astonishingly Effective Ways This Healthcare Leader Is Reinventing The Hospital Experience
Employees in nearly every organization want to feel as though they are part of something remarkable. The program C.I. CARE is one of the most effective communication techniques devised to train employees to offer exceptional service to every patient (or customer) every time.
Working For Steve Jobs And Johnny Cash Taught This Leader Two Valuable Communication Secrets
Carmine Gallo interviews Cameron Craig, Senior Global Communications Director for Polycom. Having worked for Johnny Cash and Steve Jobs, he tells Carmine what the two had in common.
This Five-Star Hotel Builds Fantastically Loyal Customers With Seven Memorable Techniques
At the Sanctuary Hotel in South Carolina’s Kiawah Island, a focus on the soft skills makes all the difference. It’s one of only 154 hotels in the world awarded Five-Stars by the Forbes Travel Guide. But, as I discovered on a business visit this summer, it stands out...
Fifteen Minutes Can Launch A Movement And A Business
“How long should my presentation be?” It’s one of the most common presentation questions I’m asked by sales and marketing professionals as well as CEOs and business leaders. I won’t offer the “right” answer, but I’ll give you a good one. There are few right answers...
Why You Should Dress 25% Better Than Everyone In The Office
The actor Matt Damon appeared on The Tonight Show a few weeks ago to promote a new movie. He wore a nicely tailored dark suit, vest, and tie. For another interview earlier the same day, Damon dressed more casually in a V-neck sweater. Damon dresses appropriately for...
Ten Reasons Why The Apple Store Was Never A ‘Store’
When you touch hearts, profits follow. In this Forbes column Carmine explains why the Apple Store was never a ‘store.’Read article on Forbes.com. Apple opened its first retail locations in 2001 and did not hire cashiers. It hired concierges instead. Think about it....
The Simple, Proven Technique That Instantly Boosts A Product’s Value
I returned to my journalism class at Northwestern University empty-handed. My instructor had assigned a small event to cover and I was quite bored. I left early and told him, “There was no story.” “There’s always a story, Gallo!” he yelled, loud enough for the rest of...
The Simple, Proven Technique That Instantly Boosts A Product’s Value
VIDEO: How To Triple A Product’s Value In Under 2 Minutes returned to my journalism class at Northwestern University empty-handed. My instructor had assigned a small event to cover and I was quite bored. I left early and told him, “There was no story.” “There’s always...
The Tony Robbins Interview: How ‘Raw Communication’ Changed My Life
“The number one reason people are ineffective speakers is because they’re focused on themselves. If you’re focused on yourself, then you can’t possibly connect with the audience,” Tony Robbins told me in a recent interview to discuss the new Netflix Original film,...
The Joe Biden Speech: Passion And Presence
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Dollar Shave Club VC: How An Improv Comic Schooled A 115-Year-Old Brand
When the announcement was made that Unilever would buy the Dollar Shave Club for $1 billion, experts cited the Southern California startup as yet another example of a business coming up with new ways of selling to consumers, without the overhead of bricks-and-mortar....
Five Techniques That Made Michelle Obama’s Speech Emotionally Appealing
Michelle Obama’s speech at the Democratic National Convention is earning high marks for its “emotion.” The word—“emotional”—appears in about half a million links to articles about the speech. There are several ways that speakers can incorporate emotion into their...
The 3-Part Formula For A Winning Sales Pitch
VIDEO: Hit Movies And Winning Sales Pitches Follow The Same Formula If you’ve found yourself singing along to Taylor Swift’s “Shake It Off,” then you’ve been attracted by a formula. Hit pop songwriters follow a formula called track-and-hook that make songs almost...
Why Storytellers Are Attractive In Life And Business
In the last ten years neuroscientists have learned more about storytelling than we’ve known since our ancestors drew story pictures on cave walls. We know what stories work, how they work and we can prove it. As the House of Cards actor Kevin Spacey once told an...
Don’t Give A Presentation Until You Do This 10 Times
The CEO of a large company lost the audience—his top salespeople—in the first two minutes of his presentation. I was there to witness it. Slides were out of place and financial data was wrong.
Four Pitch Tips From Richard Branson, Sara Blakely And Tyra Banks
This week marks the finale of an unusual pitch competition sponsored by Virgin Media Business (the business broadband division of Virgin Media). More than 3,000 entrepreneurs from the U.K. and Ireland took part in VOOM 2016 and submitted pitches for the opportunity to...
Three Keys To Telling Personal Stories That Move Hearts And Minds
My father Francesco spent his teenage years in an internment camp during World War II. His family was among the 165,000 Italian expatriates living and working in East Africa when the war broke out.
5 Public-Speaking Tips TED Gives Its Speakers
“Presentation literacy” isn’t an option anymore, according to TED Talks curator Chris Anderson. “It’s a core skill for the twenty-first century.” Anderson calls presentation and public-speaking skills a “superpower” for those who want to express their ideas. TED...
How To Make Data In Your Next Presentation Instantly Memorable
A statistic left on its own doesn’t often tell us much and that’s why journalists like New York Times sports writers are trained to put statistics “into context.” Without context, a data point simply doesn’t mean much to people who don’t closely follow a particular topic area.
Bill And Melinda Gates Have Educational Superpowers
A group of students asked Bill and Melinda Gates what they would choose if they could have any superpower in the world. Their answers—more energy and more time—serve as the theme for the 2016 Gates Annual Letter. I read both essays by Bill and Melinda Gates which...
Storytelling: The Human Edge In An Age of Robots
Ideas are the currency of the twenty-first century. In the information age you are only as valuable as your ideas. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. During a...
Branson, Buffett Agree: This Skill Is Your Ticket To Career Success
“Communication is the most important skill any leader can possess,” says billionaire Richard Branson. In a recent Virgin blog post Branson explains why he believes communication is the skill that will set you apart from the crowd. “Today, if you want to succeed as an...
How Storytelling Hooks Your Audience
If you want people to pay attention to you, wrap your idea in a story. The story provides the bliss point; the moment your audience falls in love. In music the bliss point is ‘the hook,’ the lines and beats that turn a song into a hit. In pop music a handful of...
Smart Leaders Pitch Ideas Using Third Grade Words
The average third grader should be able to read the headline to this column. The words are short. Most are one syllable. The sentence is free of jargon and the language is easy to understand. In fact, if you run the headline through Flesch-Kincaid, a tool to measure...
Marco Rubio’s ‘Robotic’ Debate Threatens Heart of Campaign
Marco Rubio’s performance in the New Hampshire Republican debate is being ridiculed among voters, in the press and on social media. The word often used to describe Rubio’s performance is one of the most damaging in communication. He’s being called a “Robot.” On...
New Brain Study Shows How Marco Rubio Gets Attention And Wins Hearts
In the two GOP debates of January 14 and January 28, a group of registered Republican voters were sitting in a Southern California lab with sensors hooked up to their torsos and fingers. The sensors were collecting six types of brain signals which, according to...
The Winning Formula Driving Top Super Bowl Ads And Business Pitches
The actor Kevin Spacey once told a group of marketing professionals “Good content marketing is not a crap shoot. We know how this works…story is everything.” Spacey’s right. Story is everything. Winning pitches—in television commercials or business presentations—tell...
Copy Hollywood’s 3-Act Structure To Make Your Pitch Irresistible
“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever...
5 Elements Of A Show-Stopping CES Presentation
There’s a tremendous amount of pressure behind the scenes of a CES keynote presentation. The teams responsible (designers, marketers and speakers) rehearse for weeks. Every message, demo, and slide are meticulously crafted. Each year at least one keynote...
Why We’re Fascinated With Ben Carson’s Powerful (And Disputed) Personal Story
Republican presidential candidate Dr. Ben Carson has a compelling life story. His book, Gifted Hands, is an inspiring story of a man who overcomes grinding poverty and his own self-doubt to become a famed neurosurgeon. Recently details of the stories Carson tells and...