Now Available in Paperback!
THE STORYTELLER'S SECRET
Why Some Ideas Catch On And Others Don’t
In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t (St. Martin’s Press), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today’s workforce and is helping brands change hearts and minds.
Carmine Gallo’s bestselling book is influencing global leaders at some of the world’s largest and most admired brands. It triggered Accenture to hire a Chief Storytelling Officer. Chief storytellers are now leading change at Google, SAP, Genentech, Microsoft, Unilever, and KPMG, among many others. If these brands leverage the power of story, shouldn’t you be?
Ideas that catch on are wrapped in story and each chapter of The Storyteller’s Secret is wrapped in the story of entrepreneurs (Richard Branson, Steve Jobs, Sheryl Sandberg, Sara Blakely), brands (Southwest, Virgin, Apple, Whole Foods), leaders (Joel Osteen, Howard Schultz, Bill Gates, Pope Francis) and TED Speakers (Bryan Stevenson, Bono, Ken Robinson, Sting) who use storytelling to drive change.
Stories inform, illuminate and inspire. Learn to share yours today.
The Storyteller’s Secret was a 2017 Audie Awards Finalist. Audie awards are presented each year by the Audio Publishers Association.
PURCHASE The Storyteller’s Secret
VINOD KHOSLA, Founder, Khosla Ventures
Over last 8 or 9 years I have read a fair few books on this topic, but none as good as The Storyteller’s Secret by Carmine Gallo. Gallo’s book is a treasure chest of ideas for blog posts, giving presentations and telling stories to help my clients with their content. He demonstrates time and time again the unequivocal power of storytelling with, not surprisingly, dozens of compelling stories of his own. If you get why it’s so important to become the best storyteller you can be, the you should go and buy it now. You can thank me later.
Life Coach, Author and Trainor
AMY PURDY, world class snowboarder, motivational speaker, and television personality
JOEL OSTEEN, Pastor, Joel Osteen Ministries
Thank you @carminegallo for such a thoughtful gift. Only on Chapter 7 of The Storyteller’s Secret & it’s already changed my life.
DARREN HARDY, Publisher SUCCESS & NY Times bestselling author of The Entrepreneur Roller Coaster—Why Now is Time to #JoinTheRide
LEWIS HOWES, author and podcast host of The School of Greatness
KENNETH E. TODOROV, Brigadier General, USAF (Ret)
Storytellers On Storytelling
An edited transcript of the conversation
Knowledge@Wharton: What was it that got you started on this path?
Carmine Gallo: I’ve been studying communication for 25 years, and I was a journalist. I was a CNN journalist for quite a while. Today, I still write for Forbes and Entrepreneur, and a bunch of other outlets. And I’ve appeared at Wharton and Stanford and other business schools as well.
And what I keep hearing — over the last few years especially — is this lament that many business students and business professionals cannot communicate as effectively as they should be communicating. But what does that mean, to be a better communicator? The word “storytelling” seems to be coming up time and time again. So I wrote The Storyteller’s Secret, not because it’s something that I thought was important, but because this is what I heard. READ MORE
ACCOLADES FOR THE STORYTELLERS SECRET
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