CAREER
TRANSFORMATIONSCarmine Gallo’s keynotes, books, and ideas transform CEOs, entrepreneurs, and leaders around the world.
the inventor
Seymour Segnit,
Founder, Magfast
“I studied a fantastic book called The Presentation Secrets of Steve Jobs by Carmine Gallo. It’s just phenomenal.” -SEYMOUR SEGNIT, Entrepreneur and Inventor
the dreamer
How this inventor used Carmine’s book to create a winning pitch
Challenge
The growth in mobile devices also brings the headache of cords, clutter, and chaos. Inventor and entrepreneur Seymour Segnit recognized a market ripe for disruption—the world of wireless charging devices.
The problem—he needed an infusion of cash to jump-start design and manufacturing. Seymour opted to pursue a crowdfunding strategy and raised an astonishing $250,000 in 11 minutes.
the journey
In a television interview, Seymour credited Carmine’s book, The Presentation Secrets of Steve Jobs, for his marketing success.
“I studied a fantastic book that I would recommend to anybody. It’s called The Presentation Secrets of Steve Jobs by Carmine Gallo. It’s just phenomenal. Over the course of three months we built the launch presentation. You can see almost slide by slide that we’re following the same psychology of the iPhone launch.”
Seymour continued to praise Carmine’s book in magazine interviews.
“There is one book that I definitely have to mention: The Presentation Secrets of Steve Jobs by Carmine Gallo. I studied it page by page, and it has been a huge influence on how we approach communications at MAGFAST. It’s also perfectly aligned with the first book that I mentioned [How to Win Friends and Influence People by Dale Carnegie] because it’s all about emotional impact.”
transformation
Seymour’s crowdfunding results generated so much buzz, Richard Branson invited Seymour to his home on Necker Island to share the story with other entrepreneurs. Carmine is thrilled that one of his books contributed to Seymour’s success.
You can watch a portion of Seymour’s crowdfunding pitch here.
Seymour has one piece of advice for entrepreneurs and business owners: “Marketing, marketing, marketing. It’s all about marketing. Unless you can sell whatever it is that you have, it’s just a hobby. Marketing is everything.”
MAGFAST Product Line
Testimonial
“There is one book that I definitely have to mention: The Presentation Secrets of Steve Jobs by Carmine Gallo. I studied it page by page, and it has been a huge influence on how we approach communications at MAGFAST.”
-SEYMOUR SEGNIT, founder, MAGFAST
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