How an analysis of 50,000 words in Bezos’s shareholder letters will help you write with the “clarity of angels.”

Why the road to the top is paved with the fewest, shortest words.

Why leaders who simplify ideas aren’t dumbing down their content; they’re outsmarting the competition.

How to use metaphors and analogies to pitch ideas.

The three elements of stories that move readers and listeners to action.

Why Bezos banned PowerPoint at Amazon and the brilliant tool that replaced it.

How written narratives fueled Amazon’s growth.

How a time-tested storytelling structure holds the secret to creating irresistible presentations.

How to adopt Amazon’s “working backwards” strategy to pitch bold ideas.

Why leaders read more books than their followers, and how their reading habits make them extraordinary public speakers.

How Bezos played the role of repeater in chief to build a team of inspired missionaries

Why three is the most persuasive number in communication.

How small symbols convey big ideas.

Why data storytelling will set you apart.

How to use The Gallo Method to craft a compelling message that you can pitch in as little as 15 seconds.