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The Storyteller's Secret

From TED Speakers To Business Legends, Why Some Ideas Catch On And Others Don’t

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“Having the facts isn’t enough. You have to do storytelling. Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience.”
Vinod Khosla, billionaire founder of Khosla Ventures

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Talk Like TED

The 9 Public-Speaking Secrets of the World’s Top Minds

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“The promise of this book —that TED talks provide great examples and lessons—is a magnificent insight. Then Carmine’s execution of this premise is event better. This book will make you a much better speaker.”
Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: the Art of Changing Hearts, Minds and Actions

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The Apple Experience

Secrets to Building Insanely Great Customer Loyalty

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The Apple Experience isn’t just for retailers. It applies to any business that involves people. At its core, this book is not about Apple.  It’s about delivering the best experience possible.”
Tony Hsieh, bestselling author of Delivering Happiness and CEO of Zappos.com.

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The Innovation Secrets of Steve Jobs

Insanely Different Principles for Breakthrough Success

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“Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.”
Marc Benioff, Chairman and CEO of salesforce.com

Now in Paperback!

The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience

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“Be forewarned—if you pick up this book, your presentations will never be the same.”
Martin Lindstrom, Bestselling author of Buyology

Now in Paperback!


Inspire your audience.
Motivate your team.

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Book news and interviews with Carmine

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Master storytelling.
Build your brand.

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Carmine’s Forbes videos

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Elevate your presence.
Build your confidence.

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Forbes.com, Entrepreneur, Business Insider and more…

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Eli and Carmine

Eli Harari

Founder and Retired Chairman and CEO of SanDisk Corporation, an S&P 500 Company
I came to trust Carmine’s exceptional communications skills… Over time it proved an invaluable element in building our management credibility and brand awareness among the investment community. Carmine is a different breed, a true partner, and a valued member of the senior management team. I whole-heartedly recommend him.


Ray Carroll

Follow and read everything by @carminegallo and your public speaking and #sales presos will become hits. He’s a pro. On my 3rd book of his.

CARMINE GALLO is an internationally admired keynote speaker, bestselling author and advisor. He is also an instructor in the office of executive education at the Harvard University School of Design.

Carmine’s award-winning books on leadership and communication including The Presentation Secrets of Steve Jobs, Talk Like TED, and The Storyteller’s Secret have achieved bestseller status in The Wall Street Journal and The Washington Post. Carmine has advised top executives for some of the world’s most famous brands including: Accenture, Intel, Chevron, Salesforce, Pfizer, LinkedIn, Walmart, Coca-Cola, Google, Microsoft and many others in a variety of categories. He has delivered his dynamic keynote presentations to audiences around the world including: France, Italy, Thailand, Japan, Norway, Austria, Malta, and England. Carmine has been featured on ABC’s 20/20, MSNBC, CNBC and in The New York Times, The Wall Street Journal and Success Magazine, among many others. He writes popular columns for Forbes.com, Entrepreneur, and Business Insider.

Carmine’s profile page at Harvard University


Vin Scully’s Masterful Balance Of Stories And Statistics

Baseball is a game of stats. A cascade of numbers is presented as players approach the plate: strikeouts, saves, batting averages, runs batted in, and a dizzying array of ratios and percentages. But in a game of numbers, it’s a storyteller who is celebrated today.... read more

Media Interviews

Bloomberg Advantage Radio Interview

In an age where robots are displacing people, one human skill remains paramount– the ability to tell a story. Listen to Carmine Gallo speak to Bloomberg Advantage on Bloomberg Radio and Sirius... read more

How Gen-Xers Can Use Storytelling To Change The World

In this interview for the popular podcast GenX Amplified, Carmine explains how Gen-Xers can use storytelling to inspire, motivate, educate and trigger movements that change the world. Carmine Gallo on Why Storytelling is the Secret to Leadership and Business Success... read more

Carmine’s Ideas Are A Hit With Global Leaders and Audiences

Contact us to take your presentations, conferences, trade shows, special events, sales meetings, or media appearances to the next level.

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The Storyteller's Secret


In Chapter 22, you will learn how two of the world's greatest business storytellers used simple language to sell complex ideas.

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