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The Storyteller's Secret

From TED Speakers To Business Legends, Why Some Ideas Catch On And Others Don’t

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“Having the facts isn’t enough. You have to do storytelling. Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience.”
Vinod Khosla, billionaire founder of Khosla Ventures

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Talk Like TED

The 9 Public-Speaking Secrets of the World’s Top Minds

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“The promise of this book —that TED talks provide great examples and lessons—is a magnificent insight. Then Carmine’s execution of this premise is event better. This book will make you a much better speaker.”
Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: the Art of Changing Hearts, Minds and Actions

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The Apple Experience

Secrets to Building Insanely Great Customer Loyalty

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The Apple Experience isn’t just for retailers. It applies to any business that involves people. At its core, this book is not about Apple.  It’s about delivering the best experience possible.”
Tony Hsieh, bestselling author of Delivering Happiness and CEO of Zappos.com.

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The Innovation Secrets of Steve Jobs

Insanely Different Principles for Breakthrough Success

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“Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.”
Marc Benioff, Chairman and CEO of salesforce.com

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The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience

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“Be forewarned—if you pick up this book, your presentations will never be the same.”
Martin Lindstrom, Bestselling author of Buyology

Now in Paperback!


Inspire your audience.
Motivate your team.

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Book news and interviews with Carmine

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Master storytelling.
Build your brand.

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Carmine’s Leadership Blog

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Elevate your presence.
Build your confidence.

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Forbes.com, Entrepreneur, Business Insider and more…

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CARMINE GALLO is an internationally admired keynote speaker, bestselling author and advisor. He is also an instructor in the office of executive education at the Harvard University School of Design.

Carmine’s award-winning books on leadership and communication including The Presentation Secrets of Steve Jobs, Talk Like TED, and The Storyteller’s Secret have achieved bestseller status in The Wall Street Journal and The Washington Post. Carmine has advised top executives for some of the world’s most famous brands including: Accenture, Intel, Chevron, Salesforce, Pfizer, LinkedIn, Walmart, Coca-Cola, Google, Microsoft and many others in a variety of categories. He has delivered his dynamic keynote presentations to audiences around the world including: France, Italy, Thailand, Japan, Norway, Austria, Malta, and England. Carmine has been featured on ABC’s 20/20, MSNBC, CNBC and in The New York Times, The Wall Street Journal and Success Magazine, among many others. He writes popular columns for Forbes.com, Entrepreneur, and Business Insider.

Carmine’s profile page at Harvard University


Gino Blefari

CEO, Chief Executive Officer, HSF Affiliates LLC

Your keynote yesterday morning at our BHHS Summit was awesome … and that was the unanimous feedback from our agents and leaders all afternoon and into the evening yesterday. I couldn’t agree with you more … thank you for sharing why the stories we tell are so important and empowering and why they lead to great successes.

Back Camera

Eli Harari

Founder and Retired Chairman and CEO of SanDisk Corporation, an S&P 500 Company

I came to trust Carmine’s exceptional communications skills… Over time it proved an invaluable element in building our management credibility and brand awareness among the investment community. Carmine is a different breed, a true partner, and a valued member of the senior management team. I whole-heartedly recommend him.


Ray Carroll

Follow and read everything by @carminegallo and your public speaking and #sales presos will become hits. He’s a pro. On my 3rd book of his.


3 Life Changing Books

Social media expert Andy Hill featured “The Storyteller’s Secret” in this list of 3 life-changing books. “I guarantee if you read this book you will learn how to communicate more effectively with your teams and your customers.”

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Hall Of Fame QB Steve Young On Leadership, Character And Conviction

Steve Young once left $4 million in uncashed salary checks in a nightstand next to his bed.

At the end of the 1989 NFL football season, the San Francisco 49ers beat the Denver Broncos 55 – 10 in Super Bowl XXIV. Joe Montana was named MVP and threw five touchdown passes. Montana’s backup, Steve Young, played the final four minutes.

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Media Interviews

Bloomberg Advantage Radio Interview

In an age where robots are displacing people, one human skill remains paramount– the ability to tell a story. Listen to Carmine Gallo speak to Bloomberg Advantage on Bloomberg Radio and Sirius... read more

How Gen-Xers Can Use Storytelling To Change The World

In this interview for the popular podcast GenX Amplified, Carmine explains how Gen-Xers can use storytelling to inspire, motivate, educate and trigger movements that change the world. Carmine Gallo on Why Storytelling is the Secret to Leadership and Business Success... read more

Carmine’s Ideas Are A Hit With Global Leaders and Audiences

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The Storyteller's Secret Overview

Contact us to take your presentations, conferences, trade shows, special events, sales meetings, or media appearances to the next level.

3 + 9 =


emirates-logoCarmine Gallo has been invited to speak at the prestigious Emirates Airlines Festival of Literature in Dubai, March 2017. He’ll be joined by bestseller Jeffrey Archer, British historian Anthony Seldon, “Bones” producer Kathy Reichs, and fragrance mogul Jo Malone, among others.

1 hour ago
How Starbucks CEO Howard Schultz Inspired Us To Dream Bigger

Starbucks CEO profoundly influenced my career in communication. He endorsed my first book and he taught me that inspiring leaders are passionate about how their brand improves people's lives. As ... See more

Howard Schultz’s vision was to build a company that treats people with dignity and respect, the treatment his father was never shown.


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The Storyteller's Secret


In Chapter 22, you will learn how two of the world's greatest business storytellers used simple language to sell complex ideas.

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