Thomas Jefferson And Three Keys To Persuasion

Thomas Jefferson And Three Keys To Persuasion

Thomas Jefferson would have been comfortable on Twitter. He would have been really good at writing short, provocative tweets that make people think differently.

Thomas Jefferson’s Declaration of Independence is the most persuasive document in American history. Its creation contains valuable lessons for any leader who wants to sell ideas more effectively.

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Alan Alda Explains The ‘Ice-Water Experiment’ And How Messages Stick

Alan Alda is a seven-time Emmy Award winner best known for playing Hawkeye Pierce in the classic television show, M*A*S*H. Alda’s interest in science led him to host the award-winning PBS series Scientific American Frontiers. Eleven years of interviewing scientists on the program convinced Alda that people with the best ideas are often terrible communicators.

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Learning To Sell Your Idea In 10 Minutes Is A Valuable Career Skill

Learning To Sell Your Idea In 10 Minutes Is A Valuable Career Skill

Recently, I visited an elite class of military officers who will spend the next thirteen months training on the most sensitive—and challenging—national security issues of our time. One of my books on communication skills is required reading in the class because crafting and delivering a compelling presentation is a key skill they’ll have to learn. In fact, they learn to sell their ideas in ten minutes or less.

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Why Creating A Culture Of Fearless Feedback Is A Good Thing

Why Creating A Culture Of Fearless Feedback Is A Good Thing

Create a culture where people have strong opinions and are encouraged to speak up. In the Steve Jobs biography by Walter Isaacson, Apple CEO Tim Cook is quoted as saying, "If you don't feel comfortable disagreeing, then you will never survive." Recalling his former...

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Unveil New Products the Apple Way

Apple unveils HomePod using a traditional and effective presentation formula. Steve Jobs was one of the greatest business storytellers of our time. Apple executives clearly agree and do their best to adopt his presentation style. Apple's HomePod is the company's new...

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Learn This Important Presentation Tip from Google’s CEO

Google CEO Sundar Pichai recently announced at the company’s 2017 developers conference that Google is “rethinking all our products” as it moves from a mobile-first world to an “A.I.-first” one. His presentation also reflected a rethinking of traditional presentation style.

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JFK’s Sharp Editing Skills Help His Ideas Live On

JFK’s Sharp Editing Skills Help His Ideas Live On

One hundred years after John F. Kennedy’s birth and 56 years after he delivered one of the greatest speeches of the 20th century, we are still inspired by John F. Kennedy’s words. We remember JFK’s ideas because he was a good editor.

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Human Communication Skills Power IBM’s Watson Ads

Human Communication Skills Power IBM’s Watson Ads

Each and every day IBM’s Watson works alongside business professionals in 45 countries, analyzing volumes of data to make better decisions and to solve big problems. But ask the average person about Watson and they might recognize it as ‘the computer’ that beat two champions of the quiz show Jeopardy!

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A Trendy Silicon Valley Buzzword Offers A Valuable Lesson In Effective Communication

According to one analysis, tech company executives have used the word “moat” 89 times in earnings calls and financial presentations over the past year. The trend appears to be tied back to Warren Buffett’s choice of the metaphor as a stock picking analogy. Buffett said he looks for companies that have a strong protection against competitors, “like an economic castle.”

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