Steve Jobs’s Original iPhone Keynote Is Still the Best Product Launch of All Time

5 Reasons Why Steve Jobs’s iPhone Keynote had all the elements of a great story.

Today the iPhone celebrates its 10th anniversary as one of the best-selling products of all time. As a communication specialist, I mark the event for a slightly different reason. The launch of the iPhone was accompanied by one of the best business presentations in corporate history. Here are five techniques that Steve Jobs used to make the iPhone launch magical and memorable, tips that you can use in your very next pitch or presentation. Continue reading