Media Training Lessons from iPad Launch

The eyes of the worlds’ press were on San Francisco Wednesday, January 27, as Apple CEO Steve Jobs announced a new portable multimedia device, the iPad. Fox Business News and The Wall Street Journal contacted me for insights ahead of the presentation. The...

An Inside Look at the Zappos Experience

Wow your customers the Zappos way! “You name it. I make it happen,” said Roz Searcy when I asked her what she did at Zappos. Roz, who is shuttle driver, receptionist and go-to girl, picked me up from my hotel in Las Vegas for the fifteen minute drive to Henderson,...