by carolynkilmer@gmail.com | Sep 27, 2012
Apple sold five million units of the iPhone 5 in its first weekend. No doubt most of those customers were eager to buy the new phone and didn’t need a lot of convincing. But now the real salesmanship begins and Apple Store specialists (salespeople) will educate...
by carolynkilmer@gmail.com | Sep 25, 2012
This week I had the opportunity to deliver a keynote presentation to a group of new car dealers in British Columbia. The conference was held at a unique resort called Sparkling Hill. Although it had spectacular views of the Okanagan valley from every room, I was...
by carolynkilmer@gmail.com | Sep 21, 2012
How would you describe the iPhone 5 in one sentence? I’ve been monitoring Twitter for one week since the new phone was first introduced. Thousands of tweets use the same adjectives, almost as if one person had written it. The posts say the iPhone 5 is “thinner and...
by carolynkilmer@gmail.com | Sep 21, 2012
If you want to learn how to command the attention of an audience, take a lesson from Marc Benioff’s keynote at DreamForce 2012. During his Wednesday keynote to kick off the conference in San Francisco, the salesforce.com CEO rarely stayed on the stage. Instead he...
by carolynkilmer@gmail.com | Sep 20, 2012
J.C. Penney CEO, Ron Johnson, has seen the movie before and he loves the way it ends. You know which movie we’re talking about—the one about the underdog who nobody believes in. In 2001, the protagonist was played by the Apple Store with Ron Johnson as its director....
