Storytelling Legends Share Their Insights At The Apple TV + Launch
“Great stories can change the world,” according to Apple CEO, Tim Cook, as he introduced Apple TV +, the new service that will carry original content from A-list filmmakers. Cook is right. Great stories can change the world as do the storytellers who...
Children Need Stress And Struggle To Learn, Adapt And Grow More Resilient
The college admissions scandal that made headlines this week is troubling on many levels. Bribing coaches and officials to admit students to elite universities is unethical, immoral and illegal, of course. According to the New York Times, the bribery...
Create Five-Star Service Experience For Your Customers The Ritz-Carlton Way
Award-winning service doesn’t just happen. It starts with great stories shared each and every day. The Ritz-Carlton Hotel Company, the only hotel brand to win the Malcolm Baldridge national quality award (twice), is a brand built on storytelling. In his...
5 Ways To Keep Your Audience’s Attention
Cognitive scientists have a reasonably good idea of when audiences will stop listening to a presentation. It occurs at the 10-minute mark. According to molecular biologist, John Medina, people seem to get bored after approximately ten minutes—and it occurs...
Warren Buffett Captures His Readers Through Story
Warren Buffett has two people in mind when he drafts his annual letters—his sisters, Doris and Bertie. They’re smart, he says, but they are not active in business and they don't read the business pages every day.How does Buffett communicate a big idea to...
Guy Kawasaki Reflects On The Lessons He Learned From His Famous Boss, Steve Jobs
Guy Kawasaki has so many memories of Steve Jobs, a memory card in my video camera ran out of room to store them all. Fortunately, I had a second one because I had a lot of ground to cover with the bestselling author of 15 books and former Apple Macintosh...
IBM’s Advanced AI Machine Debated An International Debate Champion- Here’s What Happened
Aristotle broke ground by claiming that the art of persuasion—rhetoric—can be learned. Although Aristotle was right, he may never have envisioned a day when a machine could also be taught to argue. It took 2,300 years for it happen, but it happened. On...
200 Years Of Human Progress In An Infographic
The story of progress is complicated and that’s why Bill Gates is always looking for a better way to communicate it. Recently, Gates shared an infographic that tells the story simply, clearly and visually. Gates is part of a group of thinkers, authors,...
Ads Featuring Robots Reflect Our Anxiety, But Can Also Teach Us How To Thrive In A New World
Robots had a starring role in at least five brand ads played during the Super Bowl. The commercials mark a creative trend that “reflects the mood and anxieties of a society confronted with new, life-altering technology and artificial intelligence,”...
A “Super Blood Wolf Moon”? Now You’ve Got My Attention!
A remarkable event is happening at my house this weekend. My two daughters are excited about astronomy. If you think their sudden interest has been sparked by the lunar eclipse on Sunday night, you’d be partly right. “It’s a super blood wolf moon,” one of...
The Investing Revolution That Started With John Bogle’s Power Of Words
“I love the English language,” Vanguard founder John Bogle once said. “Words have power." Yes, words do have power and Bogle’s powerful words launched an investing revolution that changed the lives of millions of individual investors. Bogle, the pioneer...
An AI Machine Machine The Human Art Of Persuasion? IBM Thinks So.
IBM Research has built an AI system that can analyze 300 million articles, papers or records on a given topic and construct a persuasive speech about it. It would take a human—reading twenty-four hours a day—about 2,000 years to get through the same...
Southwest Airlines Founder Herb Kelleher Built A Successful Culture Based On Employees First
The official announcement from Southwest Airlines on the passing of its founder, Herb Kelleher, describes him as a pioneer, maverick and innovator. Yes, he was all three. I’d add one more quality that turned Kelleher’s company into an iconic brand:...
Three Persuasive Communication Techniques Tim Cook Uses To Answer Tough Questions
When Tim Cook took over Apple in 2011, many critics predicted Apple’s demise. One headline famously read: Why Apple is Doomed. The critics turned out to be wrong, and Cook navigated Apple to a one trillion dollar value. Cook was underestimated because he...
Nick Saban’s Secrets To Recruiting The Best To Play For Alabama’s Crimson Tide
“Every minute of every day you’re selling something. You’re either selling positive, or you’re selling negative,” Nick Saban once said. His pitch is to sell Alabama’s football program to the nation’s top recruits. Saban's strategy is a master class in...
Your Goals for 2019 Are Achievable With The Help Of This Tool.
Companies from Google to Intel will start 2019 with audacious and measurable goals called OKRs, detailed in investor John Doerr’s bestseller, Measure What Matters. The goal-setting strategy is a tool Doerr first learned while working for legendary Silicon...
How Body Language Plays A Role In Inspiring Your Team
He projected “an aura strong enough to penetrate the farthest corner of any room he entered.” He was Continental Army commander George Washington. The time was the winter of 1777-1778 as described in the new book, Valley Forge by Bob Drury and Tom Clavin....
These Two Bestselling Leadership Books Focus On How The Power Of Words Can Inspire People To Action
Winston Churchill delivered five million words in his public speeches. In the New York Times bestseller, Churchill: Walking with Destiny, author Andrew Roberts says Churchill’s rhetorical skills were the key to winning people’s hearts. Although Churchill...
How Legendary CEO John Chambers Turned His ‘Disability’ Into His Greatest Strength
During a recent conversation with legendary Cisco CEO, John Chambers, he leaned closer to me and said, “My hands sweat to this day when I talk about it.” It is growing up with dyslexia. Chambers can speak confidently to an audience of 10,000 people with...
Legendary CEO John Chambers Talks About The One Skill Leaders Need Now
Communication skills are “dramatically more important” today than they were twenty years ago. That’s according former Cisco CEO, John Chambers, whose track record is nothing short of astonishing. In his twenty years as CEO, Chambers grew the networking...
This Easy Trick Helps Make Big Data Easier To Explain To Your Audience
Seven minutes is all it took for a cyber attack to cripple thousands of companies in 2017. That’s according to a new Symantec marketing campaign which references the NotPetya malware attack that struck thousands of companies. The ads suggest, of course,...
Feedback: A Habit That Most Successful CEOs Share
When I was working as a full-time business news anchor and reporter, I began to notice a trend. The CEOs who had strong public speaking skills and who were better television guests made a habit of soliciting feedback after their performance — from...
The Simple Step Climate Change Scientists Took To Help People Understand Complex Information
Most people have a hard time digesting highly technical information because they simply don’t speak the language of the scientists delivering the content. And that’s why the scientists behind the 1,600-page National Climate Assessment took a simple step to...
By Touching Hearts The American Cancer Society Boosts Donations
The American Cancer Society (ACS) has invested $5 billion in research, but you won’t see that statistic in its new print and TV ads. Thanks in large part to the ACS, the nation has seen a 26% reduction in cancer rates since the early 1990s. Once again, you...
A Transformative Healthcare Leader Takes The Helm To Lead Google’s Health Team
Dr. David Feinberg is rarely satisfied and that’s a good thing when you’re trying to reinvent the healthcare system. Feinberg, one of America’s top 100 healthcare leaders, will lead Google's health strategy beginning in January. Feinberg is currently the...
The CDC Launches An Ambition Effort To Save One Million Lives
The Centers for Disease Control and Prevention (CDC) has launched an ambitious effort to prevent one million heart attacks and strokes by 2022. In its initiative—Million Hearts 2022—the CDC says heart disease and stroke are “largely preventable.” In other...
This Signature Story Took Medtronic From A Tiny Garage To A Brand Worth $120B
This week, the entire home page of Medtronic’s website has been turned into a memorial for its founder, Earl Bakken, who passed away last Sunday at the age of 94. Bakken’s story is a classic American tale of success and innovation. Starting out...
Carmine’s book, Talk Like TED, featured in a Forbes article about entrepreneurship. READ ARTICLE
Why You Should Build Your Narrative Before Your Product
Before Scott Belsky had a product, he had a brand. Belsky is founder of Behance, an online portfolio company for creatives that he later sold to Adobe for an estimated $150 million. Today, Belsky is Adobe’s chief product officer and a venture capital...
A Lesson All Leaders Can Learn From JFK’s Inspiration Moon Landing Speech
In a trailer for the highly-anticipated film, First Man, starring Ryan Gosling as astronaut Neil Armstrong, scenes from the movie are shown with no dialogue. Instead, we hear John F. Kennedy’s words from his Moon Shot Speeches delivered to Congress in 1961...