Snapchat represents the intersection of communication, creativity and storytelling. So does its 35-minute IPO presentation.

On average, 158 million people use Snapchat every day and create 2.5 billion Snaps. While those figures are impressive, they weren’t revealed until a full twenty minutes into the 35-minute video that accompanies Snap Inc.’s IPO roadshow. There’s a reason for it. In order for statistics to be compelling, they need perspective. A persuasive presentation puts numbers into context before they’re revealed. Continue Reading