In this interview for the popular podcast GenX Amplified, Carmine explains how Gen-Xers can use storytelling to inspire, motivate, educate and trigger movements that change the world.

Carmine Gallo on Why Storytelling is the Secret to Leadership and Business Success

Facts alone do not trigger movements. It’s a STORY that triggers a movement – Carmine Gallo 

Carmine Gallo is a communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS – Carmine’s mission is to help business leaders craft compelling messages, tell inspiring stories, and share their ideas. He has worked with executives at Intel, Google, Disney, The Four Seasons, Cisco, LinkedIn, and many other global brands.

As a prolific author, Carmine has written several groundbreaking books that primarily focus on communication, including: The Presentation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED.

Now his latest book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t, is a must read for any leader in today’s marketplace. This very practical guide on the power of narrative, demonstrates how leaders of such powerful brands as Apple, Virgin, and Southwest Airlines have attracted valuable talent and achieved success by telling their stories well.

During the value-packed episode of Gen X Amplified, Carmine and I discuss why storytelling is the secret ingredient to business and leadership success. We also unpack many insights from the book, including specific examples of visionaries like Steve Jobs, Sheryl Sandberg, and others who create compelling stories as essential elements in their journey.

Listen to the interview.