Neuroscience proves that changing minds requires more pictures than words on PowerPoint

In the time it takes the average person to read this article, Instagram users will have uploaded 140,000 photos. Facebook users are uploading 300 million photographs every day. Why, then, is the average PowerPoint presentation full of text and bullet points?

“Bullets belong in The Godfather. Avoid them at all costs,” writes TED curator Chris Anderson in his book, TED Talks. “Photographs, illustrations, elegant typography, graphs, infographics, animation, video–all can dial up both the explanatory power of a talk and its aesthetic appeal.”

If the goal of your presentation is to change minds, bullet points on a slide won’t accomplish your mission. The brain cannot listen to a speaker, read a slide, and concentrate on both at the same time. Continue Reading