Apple Store’s Secret Sauce: 5 Steps of Service

by | May 16, 2012

People do the craziest things in an Apple Store. They record themselves dancing and post their videos to YouTube. Some have proposed marriage in Apple Stores. Comedian Mark Malkoff brought a goat into an Apple Store and produced a video on the other stuff he tries to...

Share the Stage to Win Over Your Audience

by | May 7, 2012

People love to see a performer share the stage with someone in the audience or, better yet, with someone they know personally.  I recently went to a Bruce Springsteen concert where, much to the audiences’ delight, he brought up two people to help him with a song...