by carolynkilmer@gmail.com | Mar 4, 2017
Every receipt tells a story and Walmart wanted to get maximum exposure for sharing those stories. Walmart chose the 89th Annual Academy Awards to unveil its new ad campaign, assigning filmmakers like Seth Rogen and Evan Goldberg to create 60-second “films” based on...
by carolynkilmer@gmail.com | Mar 3, 2017
When two astronomers bump into each other in the hallway, one doesn’t say to the other: “We’ve discovered seven Earth-sized planets in the Goldilocks Zone just 40 light years away.” The astronomers might say: “The transiting configuration of seven temperate...
by carolynkilmer@gmail.com | Mar 1, 2017
Successful entrepreneurs like Brian Chesky and Travis Kalanick are effective persuaders because the demands of the market require strong communication skills. An upstart, by definition, is a newly successful person who bucks the established way of doing things. Author...
