by carolynkilmer@gmail.com | Feb 8, 2016
A Silicon Valley venture capital investor turned to me during a recent lunch and said, “I’ve seen more than 2,000 pitches, and I can only remember about 10 of them.” “What made the 10 stand out?” I asked. “They all told a personal story.” Professional investors agree:...
by carolynkilmer@gmail.com | Feb 7, 2016
In the two GOP debates of January 14 and January 28, a group of registered Republican voters were sitting in a Southern California lab with sensors hooked up to their torsos and fingers. The sensors were collecting six types of brain signals which, according to...
by carolynkilmer@gmail.com | Feb 4, 2016
The actor Kevin Spacey once told a group of marketing professionals “Good content marketing is not a crap shoot. We know how this works…story is everything.” Spacey’s right. Story is everything. Winning pitches—in television commercials or business presentations—tell...
by carolynkilmer@gmail.com | Jan 22, 2016
“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever...
by carolynkilmer@gmail.com | Jan 15, 2016
Think about your last job interview. How much time did you spend preparing the pitch? No, I’m not talking about your pitch, but the company’s pitch? A lot of well-intended job-hunting advice focuses on preparing a job seeker to answer questions about themselves. While...
