by carolynkilmer@gmail.com | Apr 12, 2012
Carmine is interviewed by Bloomberg TV about his new book The Apple Experience.
by carolynkilmer@gmail.com | Apr 10, 2012
One of the questions Apple Store hiring managers ask themselves while sizing up a potential job candidate is, “Can the individual offer Ritz-Carlton level service with the right training?” The Ritz-Carlton is the gold standard of customer service so it would make...
by carolynkilmer@gmail.com | Apr 2, 2012
Enriching lives. These two words tell you everything you need to know about The Apple Retail Store and why it’s become the most profitable retailer in America. “Enriching lives” are the first two words on the wallet-sized Apple Retail credo card all employees are...
by carolynkilmer@gmail.com | Mar 16, 2012
If you walk into an Apple Store to buy a new iPad, you will be greeted by friendly, passionate sales associates (specialists) who are eager to help you. But don’t expect them to “sell” you anything. After spending the last eight months researching a new book on the...
by carolynkilmer@gmail.com | Feb 16, 2012
Apple CEO Tim Cook responded recent criticisms over Apple suppliers’ working conditions in China by making a forceful response in comments at the Goldman Sachs Technology & Internet Conference. Cook’s answer to a difficult question offers a good example for CEOs...
