Great review of The Storyteller’s Secret audiobook in BizEd Magazine, the leading magazine for business education and training.
A great idea can only prosper if the person who has it can inspire others to believe in it.
BizEd magazine targets leaders and stakeholders of management education and business schools. Presents coverage of trends, practices, developments, innovative products and services, ideas, issues, facts, and insight related to educational management and the community of business schools worldwide. Targets leading business schools, corporate universities and management/corporate leaders.
Full Review:
A great idea will only prosper if the person who has it can inspire others to believe in it. Journalist and communications coach Carmine Gallo believes there’s one sure way to do that: Tell a compelling story. Gallo does just that, spinning tales about successful businesspeople from Starbucks CEO Howard Schultz to Facebook COO Sheryl Sandberg, before sifting through the tales for the useful lessons. For instance, he analyzes the career of TV producer Mark Burnett, who launched such megahits as “Survivor” and “The Voice,” and concludes that Burnett exhibits the essential trait of optimism. Gallo goes on to quote neuroscientist Solomon Snyder, who discovered that scientists who have made the greatest breakthrough discoveries all possessed an optimism so great it qualified as audacity. “Successful storytellers believe in the strength of their ideas,” he concludes. And they persuade others to do the same. (St. Martin’s Press, US$15.99)