It is foolish to think you can read this book and just implement some of the steps and create an outstanding brand like Apple. It is a matter of changing the culture of your business. The blueprint for creating an outstanding brand is completely contained in this book. “Customer service is not brain surgery. It is simply common sense, courtesy, and the desire to treat everyone – customers, partners and employees – like family.
The book is an excellent guide and inspiration for any business person wanting to create magic in their business. Focus on the experience, not the product or service. Pay attention to detail. The entire organization must focus on “…creating a magical customer experience that enriches people’s lives.”
-John Chancellor (five-star Amazon review) Read full review