Carmine Gallo has studied Jobs and Apple for years. He has written several books on the subject, including The Presentation Secrets of Steve Jobs. (I have also had Gallo on my podcast. You can hear the fascinating interview here.)
Gallo says that the secret to Apple’s incredible turnaround was not just Jobs’ charisma and smarts, but also his ability to get everyone motivated behind a vision bigger than either money or the business.
“In my keynotes about inspirational leadership, I often show a grainy video clip of Steve Jobs holding a small staff meeting in 1997. Jobs had returned to Apple about eight weeks earlier. The video shows Jobs delivering an intense and passionate message to a small group of employees. The passion he showed and the question he raised would inspire his team to dig their way out of the hole,” Gallo says.
https://www.usatoday.com/story/money/usaandmain/2018/08/08/steve-strauss-column-apple/930317002/