by carolynkilmer@gmail.com | Sep 21, 2018
“Pictorial superiority is truly Olympian,” writes molecular biologist John Medina in his bestselling book, Brain Rules. Simply put, if information is presented verbally, people remember about 10% of the information. Include a picture and retention soars to 65%. If you...
by carolynkilmer@gmail.com | Sep 3, 2018
How can you tell if a person is excited or bored by a movie trailer, a television ad, or a presentation? You can ask them, but their answers might reflect a host of mental biases, or they may simply tell you what they think you want to hear. Neuroscientists at SPARK...
by carolynkilmer@gmail.com | Aug 27, 2018
I recently received a call from a student entering a top Ivy League business school in the fall. She wanted to thank me for my books and columns, which she said helped her land a spot in the competitive program. Her grades were good, but not great. Her work experience...
by carolynkilmer@gmail.com | Aug 21, 2018
After 12 years, PepsiCo’s chief executive is stepping down. Although Indra Nooyi’s impact on the company is well-known—and widely admired—what’s less known is the impact one class had on Nooyi’s career. When Nooyi was enrolled in a master’s program at Yale University,...
by carolynkilmer@gmail.com | Aug 10, 2018
It’s easy to forget that Apple’s path to its $1 trillion valuation was nearly derailed when the company was running out of cash. Steve Jobs asked one profound question that got it back on track. In my keynotes about inspirational leadership, I often show a grainy...
by carolynkilmer@gmail.com | Jul 15, 2018
Big numbers rarely spark action, but a sea turtle with a straw in its nose can trigger a movement. By now you’ve probably heard that Starbucks has announced it will eliminate plastic straws globally by 2020. The straws will be replaced with recyclable lids or straws...
