by carolynkilmer@gmail.com | Jun 1, 2016
“Thank you. I may not be a business, corporation, and I barely have $50 in my bank account. But after watching your presentation, and a couple videos of you on the Apple Experience, it helped me get a job of my dreams. I’ve always wanted to work at the Apple Store,...
by carolynkilmer@gmail.com | Oct 9, 2015
A retail executive who was once tasked with revitalizing the Disney Store called Steve Jobs, Disney’s largest shareholder, to ask for advice. Jobs said, “Dream bigger.” Those two words contained a wealth of wisdom and inspired Disney to think radically different. The...
by carolynkilmer@gmail.com | Aug 5, 2014
Q&A: Carmine Gallo dissects Apple Store’s magic Transcript from Online article Gazing from the sidewalk at the glistening Apple Store on University Avenue in Palo Alto, communications coach and author Carmine Gallo smiles, as if he’s in on a little...
by carolynkilmer@gmail.com | Jul 8, 2014
If we follow the well-intentioned advice to “think big,” is it possible that we’re still thinking too small? In my career as a business journalist, author, and columnist, I’ve had the extraordinary opportunity to meet leaders who are changing the world....
by carolynkilmer@gmail.com | Aug 30, 2012
The Apple Store has a secret. Once you know the secret you can use the information to completely reinvent and reimagine the experience your customers have with your brand. I first revealed the secret in my new book, “The Apple Experience.” This week, the...
by carolynkilmer@gmail.com | Aug 23, 2012
After spending one year researching the Apple Retail Store, I reached the conclusion that the secret sauce to Apple’s astonishing success in retail lies in what customers don’t see—the way employees are hired, trained, motivated, and taught to communicate...
