Rob Enderle, a well-known technology analyst and columnist for TechNewsWorld, has named The Presentation Secrets of Steve Jobs the Product of the Week. Enderle writes:
I go to a lot of events; it is a part of the job that I generally dread. Events I don’t dread going to, historically, have been Apple events, because they tend to be memorable and exciting — as long as Steve Jobs is presenting. When he isn’t there, they tend to drift back into showcases for the kind of poorly prepared crap that most executives pass off as keynote speeches and glorified PowerPoint-rich borefests.
I swear, some folks should “just say no” to getting up on stage — ever.
The reason Steve Jobs makes the best presentations in the business? He prepares, he rehearses, he personally assures the staging of products, and, frankly, he personally takes an interest in all aspects of the products he presents. He is a craftsman, and it comes through in his work.
I strongly believe not only that is this a learned skill, but also that the people who learn it will be vastly more successful in their own presentation and career efforts.
I was an early reviewer of The Presentation Secrets of Steve Jobs, by journalist and communications coach Carmine Gallo. It is an excellent way to learn how Steve Jobs creates his magic.
Learning the tricks of a magician often spoils the magic, but this book only gets you to appreciate the massive work that goes into making a keynote or product pitch successful.
Because it makes us better by showcasing a skill we all, and I include myself, could improve, The Presentation Secrets of Steve Jobs is my product of the week.