by carolynkilmer@gmail.com | Nov 9, 2015
Who or what plays the role of the Galactic Empire in your product narrative? It’s not a silly question. Your choice of a villain may mean the difference between building positive buzz for your product or having it thrown into the trash heap of discarded ideas....
by carolynkilmer@gmail.com | Nov 9, 2015
Common people who find uncommon success don’t find their passions — they follow their obsessions. In 25 years of studying communication I’ve never met an inspiring entrepreneur who didn’t have an abundance of passion for his or her product, service or...
by carolynkilmer@gmail.com | Nov 5, 2015
After a screening of the new movie Steve Jobs in San Francisco, screenwriter Aaron Sorkin (The Social Network, Moneyball) and director Danny Boyle (Slumdog Millionaire) answered audience questions about their film. The 30-minute Q&A provided a fascinating glimpse...
by carolynkilmer@gmail.com | Nov 1, 2015
Before Michael Phelps swims a lap, or Lindsey Vonn races down a ski slope, or Jason Day hits a golf ball, they visualize a successful outcome. Phelps even pictures himself from two perspectives – from the pool and in the stands. The world’s most successful athletes...
by carolynkilmer@gmail.com | Oct 30, 2015
Joanna Hoffman was fearless when facing Steve Jobs, and Jobs respected her for it. In the Aaron Sorkin/Danny Boyle movie Steve Jobs, Hoffman is played by actress Kate Winslet. According to Winslet “Joanna very much saw herself as his equal, as a colleague. She wasn’t...
