Never Say “We’re Closed”

7 Strategies for Dealing with Customers at Closing Time Do unto others as you would have them do unto you. I am sure you’ve heard of this line before. This philosophy was engraved in my brain as a child and it’s why I am so passionate about customer service today....

Warm Chardonnay, Cold Customer

How to Please Your Customers When You Don’t Have What They Want Have you ever had a Chardonnay that wasn’t chilled? It’s nothing to write home about, and it certainly doesn’t do any justice to the grape. Chardonnay, by multiple sources, can easily be coined as...

Secrets of Neuromarketing

Do you wonder what draws you to certain brands — or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of “Buyology,” discusses the results of his groundbreaking neuromarketing study and explains what drives us to...